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所在平台: Udemy |
课程主页: https://www.udemy.com/course/linkedin-marketing-lead/
课程评论：没有评论
课程名称：LinkedIn营销与潜在客户生成（Dekker授课） 课程概述：欢迎加入2023年最全面的LinkedIn营销、潜在客户生成与广告课程，掌握B2B社交媒体营销的精髓！我自2011年以来一直在LinkedIn上进行广告投放，并拥有美国排名第一的商学院的MBA学位。该课程的主要收益是教你如何利用LinkedIn获取新客户。例如，我将通过一个案例分析，展示一项广告活动如何实现500%的投资回报率。 在此课程中，我们将利用LinkedIn广告、基于账户的营销（ABM）、LinkedIn销售导航工具、企业页面以及自动化连接请求等策略来吸引客户。完成本课程后，你将能够有效地使用LinkedIn获取新客户，并制定LinkedIn客户获取计划。课程将深入讲解不同类型的LinkedIn广告及其目标。 实现有效的潜在客户生成和客户获取的关键在于全面规划整个营销漏斗，而不仅仅是短期的潜在客户生成。课程的主要内容包括： - 漏斗底部（BOFU）：获取短期收入的策略 - 漏斗中部（MOFU）：如产品教育与培育的战术来增强BOFU - 漏斗顶部（TOFU）：生成广泛的品牌知名度和问题教育，为后续收入生成打基础 我将讨论我参与的LinkedIn活动的细节，并提供第三方案例研究。此外，我将提供教程、战略和战术，将所有内容整合起来。本课程是对LinkedIn营销更有结构化的学习，适合B2B营销人员以及可能涉及外向销售和商业开发的人士。让我们开始吧！ 主要营销主题： - LinkedIn营销 - LinkedIn潜在客户生成 - LinkedIn广告（LinkedIn Ads） - 社交媒体营销 - B2B广告 - B2B营销
Welcome to the ultimate course on LinkedIn marketing, lead generation & advertising in 2023. Master B2B social media marketing!I've been advertising on LinkedIn since 2011, and I have an MBA from the #1-ranked business school for marketing in the USA. The main benefit of this course is teaching you how to use LinkedIn to get new customers. For example, I'll walk you through a case study on how one ad campaign generated a 500% return on investment. To get customers we're going to use LinkedIn ads, but also account based marketing (ABM), LinkedIn Sales Navigator, your LinkedIn company page, and other tactics such as automating connection requests.After this course, you'll be able to acquire new customers using LinkedIn efficiency by using the top, middle, and bottom of the marketing funnel. You'll be able to put together a LinkedIn customer-acquisition plan. I'll talk about LinkedIn ads of various types with different objectives. The key to cost-effectvie lead generation and customer acquisition is mapping out the entire funnel, not just short-term lead generation. The major sections of this LinkedIn marketing course are:BOFU (Bottom of Funnel): generating short-term revenueMOFU (Middle of Funnel): tactics such as product education & nurturing that will enhance BOFUTOFU (Top of Funnel): generating broad awareness and problem education to provide the basis for subsequent revenue generationI'll talk about the details of LinkedIn campaigns I worked on and provide 3rd-party case studies. I'll give you tutorials, strategies, and tactics to pull everything together. This is a more structured approach to LinkedIn marketing than my previous courses which focused on jumping straight into tutorials. This course is for people in B2B marketing and potentially those in outbound sales and business development.Let's get started!Key Marketing Topics:LinkedIn MarketingLinkedIn Lead GenerationLinkedIn Advertising (LinkedIn Ads)Social Media MarketingLinkedIn Advertising CourseB2B AdvertisingB2B Marketing
