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所在平台: Udemy |
课程主页: https://www.udemy.com/course/linkedin-marketing-l/
课程评论：没有评论
课程名称：LinkedIn营销 课程概述： 1. **了解LinkedIn的基础知识及其重要性**：LinkedIn是一个专业人士社交网络，用户可以上传个人职业信息，分享想法和讨论话题。该平台具有个人资料、好友和个人聊天功能，同时也可以搜索工作。对于数字营销人员而言，LinkedIn具有重要相关性，因为： - 是进行企业对企业互动的绝佳场所 - 可以找到优秀的员工 - 有助于生成优质潜在客户 2. **在LinkedIn上创建账户并更新信息**： - 在地址栏输入LinkedIn - 输入名字、姓氏、电子邮件及密码 - 点击“立即加入” - 选择国家和邮政编码 - 点击“下一步” - 回答是否为学生的问题 - 输入最新职位名称及所在公司 - 点击“下一步” - 回答你最感兴趣的内容 - 确认电子邮件 - 完成账户创建！ 3. **创建职位搜索提醒**： - 选择想要获取提醒的职位类型 - 设置职位所在的地点 - 选择希望每天或每周接收更新的频率 4. **使用有机方法为客户寻找人员**： - 可以通过获取页面关注者或从相关人员中进行选择来找到目标客户，也可以通过搜索栏进行搜索。 - 输入能够帮助识别潜在候选人的关键词 - 点击“搜索” - 点击“使用更多筛选条件搜索人”，如位置等，以便使搜索更具针对性 欢迎报名参加LinkedIn营销课程，深入了解如何充分利用这一平台推动您的职业发展和业务增长！
1. Understanding the Basics of LinkedIn and why it is important:LinkedIn is a social network for professionals where people upload their professional information and share ideas and discuss topics. The social network has a profile feature and friends feature along with a personal chat feature. You can also search for jobs on the platform. LinkedIn is very relevant for a digital marketer because;1) It is a great place for business-to-business interaction2) You could find great employees using it3) You could generate good leads.2. Creating an Account on LinkedIn and Updating Information:• Type LinkedIn in the address bar• Type your FIRST NAME, LAST NAME, and EMAIL & PASSWORD.• Click JOIN NOW• Select COUNTRY and POSTAL CODE• Click NEXT• Answer ARE YOU A STUDENT?• Type MOST RECENT JOB TITLE & MOST RECENT COMPANY• Click NEXT• Answer WHAT ARE YOU MOST INTERESTED IN?• CONFIRM EMAIL• Account created!!!3. Create a job search Alertv Select the job type you want to get alerts forv Jobs near(location)v And whether you want updates daily or weekly etc.4. Using Organic Methods to Find People for Clients:You can either gain page followers or then select/find related people from there or you can also search for them from the search bar.• Type the keyword that you think will help identify a potential candidate• Click on SEARCH• Click on SEARCH PEOPLE WITH MORE FILTERS such as location etc. to make your searches more specific
