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所在平台: Udemy |
课程主页: https://www.udemy.com/course/linkedin-beginners-advanced-fast-track-training/
课程评论：没有评论
您正在学习一门名为“LinkedIn（初级与高级）：快速入门培训”的Coursera课程。 **课程概述：** 这门课程旨在帮助您掌握LinkedIn这一强大的商业社交平台，无论您是初学者还是希望进阶的用户。LinkedIn是商务人士聚集的场所，其核心在于建立人脉和获取商业机会。本课程将教您如何打破“计算机极客”的孤立思维，通过LinkedIn高效地结识行业内的优秀人才，建立持久的商业关系，甚至通过平台达成交易。课程强调通过视频教程，您可以避免自行摸索浪费的时间，直接学习专业人士的实用技巧，快速上手并取得成功。 **课程内容细分：** **LinkedIn for Beginners (初级)：** * **基础认知：** 课程概览、平台定价、LinkedIn作为搜索引擎的使用。 * **个人资料优化：** 深入讲解个人资料的两个部分，以及LinkedIn的各项设置（两部分）和个性化URL的创建。 * **公司页面与互动：** 如何创建公司页面，理解和使用Newsfeed，导入联系人，以及建立和接受连接（包含邀请）。 * **内容发布与管理：** 学习发布文字、音频和视频内容，管理通知。 * **效率与参与：** 理解SSI排名，参与和创建群组。 * **总结：** 初级部分的学习内容总结。 **LinkedIn for Advanced (高级)：** * **战略规划：** 课程概览，如何明确目标市场。 * **账户与工具：** 了解和使用LinkedIn的不同升级版本和类别（两部分），深入学习InMail的使用，并区分“吸引”式与“直接”式沟通。 * **深度分析与优化：** 分析“谁看过你的资料”，优化帖子和互动 engagement，以及如何有策略地接受新的连接请求（两部分）。 * **高级工具与技巧：** 详细介绍Sales Navigator的使用（两部分），以及更高级的连接邀请策略（两部分）。 * **内容与招聘/获客：** 如何发布公司品牌内容，发布公司职位信息，以及如何在LinkedIn上找工作和找客户。 * **总结：** 高级部分的学习内容总结。 **总体而言，**这门课程提供了一个结构化的学习路径，从LinkedIn的基础操作到高级的商业应用和策略，帮助您提升在这个重要商业社交平台上的效率和效果。
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