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所在平台: Udemy |
课程主页: https://www.udemy.com/course/linkedin-advertising-text-ads/
课程评论：没有评论
课程名称：小企业或初学者的LinkedIn广告 概述： 本课程的目标是让学员能够成功启动LinkedIn文本广告活动，以有效的成本接触理想受众，实现市场营销目标。课程旨在帮助学员节省时间，避免昂贵的错误，专注于完成工作的必要知识。课程包括逐步指导，以便学员能够顺利启动广告活动，同时提供战略计划以及有关LinkedIn独特定位的深入信息。完成课程后，学员应有信心能够启动遵循最佳实践并有较高成功几率的LinkedIn文本广告活动。 课程内容包括： - 讲师在LinkedIn工作10年 - 3小时的教学视频 - 启动有效广告的逐步流程 - 经验证的策略 - 50项启动检查清单 - LinkedIn基准计算器 - 文本广告构建工作表 LinkedIn广告是否适合您的业务？ 如果通过当前工作、公司或教育背景定位受众将是接触理想客户的好方法，LinkedIn文本广告则可以成为实现市场营销目标的有效工具。该课程适合任何希望利用LinkedIn独特定位能力进行产品或服务广告的人，包括小企业主、B2B市场营销人员或数字广告顾问。课程假设学员仅具备基本的数字广告经验，但组织有网站可供用户提交联系信息或购买产品。市场营销专家将LinkedIn评为B2B潜在客户生成的首选平台。
Course ObjectivesThe goal of this course is for you to launch LinkedIn Text Ads campaigns that work:Reach your ideal audience at an efficient cost and achieve your marketing goalsThe course is structured to save you lots of time and avoid costly mistakes. It focuses on what you need to know to get the job done right.It includes step-by-step instruction for launching your ad campaigns, but also includes a strategic plan and in-depth information on important topics like LinkedIn's unique targeting.When you complete the course, you should feel confident in launching LinkedIn Text Ads campaigns that follow best practices and have a high likelihood of success.What's Included:Instructor worked at LinkedIn for 10 years3 hours of instructional videosStep-by-step process for launching effective adsWell-tested strategies50-point launch checklistLinkedIn benchmark calculatorText Ads builder worksheetAre LinkedIn ads right for your business?Would targeting people based on their current job, company, or educational background be an excellent way to reach your ideal customer?If so, LinkedIn Text Ads can be a great way to achieve your marketing goals.This course is for anyone advertising a product or service that would benefit from LinkedIn's unique targeting capabilities.You might be a business owner, a B2B marketer at a small or large organization, or a digital ad consultant. The course assumes you have only basic experience with digital advertising, but your organization has a website where people can submit their contact information or purchase your product.Marketers rate LinkedIn as the #1 platform for B2B lead generation.
