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所在平台: Udemy |
课程主页: https://www.udemy.com/course/linkedin-advertising-marketing/
课程评论：没有评论
**《Dekker的领英营销》课程总结** 本课程由一位在领英营销和广告领域拥有丰富经验（自2011年起）的资深营销高管教授，旨在帮助学员快速获得领英营销成果。课程将带你成为领英营销大师，掌握一系列实操技能，实现客户获取和销售增长。 **您将学到：** * **快速促成销售会议和客户获取：** 学习如何通过领英营销高效地找到并转化潜在客户。 * **“新思想领袖”广告类型教程与案例：** 了解并掌握最新的广告形式，提升广告效果。 * **低成本获客：** 实现每位潜在客户成本低于30美元，并生成演示、报价、咨询和免费试用的需求。 * **修复领英潜在客户开发常见错误：** 避免常见的误区，提高潜在客户开发的成功率。 * **领英邮件抓取技巧：** 学习如何抓取领英邮件，用于在Twitter、Facebook以及邮件营销中进行广告投放和营销（成本极低）。 * **B2B领英营销与广告的成功秘诀：** 掌握针对企业客户的领英营销和广告策略。 * **以销售为导向的潜在客户开发：** 掌握通过领英提升销售额和新客户获取。 * **真实广告案例讲解：** 课程中包含大量学员导师实际运行的领英广告和营销活动案例，并深入剖析成功原因，帮助你复制成功。 * **解决关键领英营销问题：** 学习如何降低获客成本，并针对不同漏斗阶段优化营销策略，提高转化响应率。 * **账户营销（ABM）教程：** 学习如何运用ABM策略在领英上进行精准营销。 * **潜在客户培育（含营销自动化）：** 学习如何通过营销自动化工具培育潜在客户。 * **制作高转化领英广告视频和文案：** 掌握创作能有效吸引客户的领英视频和文案的技巧。 * **利用领英广告提升其他社交媒体渠道：** 学习如何协同领英广告与其他社交媒体平台。 * **领英广告数据分析：** 掌握解读和运用领英广告数据，优化广告效果。 * **企业发展（BD）中的应用：** 了解领英在企业发展中的应用。 * **高效出价策略：** 学习如何优化出价，最大限度地降低支出。 **课程特色：** * **导师资历深厚：** 授课导师拥有13年的初创公司到财富100强公司的营销经验，并拥有美国顶级营销院校的MBA学位。 * **2023年最新内容：** 课程包含大量导师在2023年运用过的最有效的领英广告和营销资产。 * **多样的广告形式案例：** 涵盖领英视频广告、图片广告、Text广告、Carousel广告、Message广告（包括对话/聊天机器人广告）等。 * **全面的领英营销策略：** 从冷启动外展到完整的营销漏斗广告活动，全方位覆盖。 * **Sales Navigator应用：** 学习如何使用领英Sales Navigator进行冷启动外展和精准定位。 * **赠送资料：** 课程包含《领英广告技巧表》PDF。 通过本课程，您将能够成功驾驭领英这一强大的营销平台，实现您的业务增长目标。
Now you can get fast results from LinkedIn marketing and advertising in this new, groundbreaking course from a veteran marketing executive with a top-tier MBA who has been marketing on LinkedIn since 2011.By the end of this LinkedIn marketing course, you will know how to:Book sales meetings and acquire customers quicklyNew thought leader ad type Tutorial and Example. Generate requests for demos, quotes, consultations and free trials for under $30Fix common LinkedIn lead generation mistakes Scrape LinkedIn for emails that can be used for advertising or marketing on Twitter, Facebook and email marketing (hint: this is super cheap)Success tips for B2B LinkedIn marketing and LinkedIn advertisingMaster lead generation that leads to sales and new customer acquisition via LinkedInI provide lots of REAL EXAMPLES of LinkedIn campaigns I ran for multiple companies...and explain why they were successful and how you can be tooI'll transform you into a master LinkedIn marketer & advertiserI'll walk you through lead generation and how to solve critical LinkedIn marketing problems like paying too much for leads or not getting enough responses because you haven't hit the right funnel stage. Other topics: New Account-Based Marketing (ABM) TutorialsNurture leads (with marketing automation)Develop a LinkedIn ads video that sellsDevelop LinkedIn marketing copywriting that sellsUse LinkedIn ads to improve other social media channelsUse LinkedIn advertising analytics Business developmentBid properly to minimize expendituresBONUS: this course includes the LinkedIn Advertising Tip Sheet PDFLearn from a veteran marketing guru with 13 years experience working for tiny startups all the way to up to the Fortune 100. Your instructor has an MBA from the number-one ranked school in the USA for marketing. He presents some of his most effective LinkedIn ads and marketing assets in this groundbreaking course for 2023.See some of my most effective ads and LinkedIn marketing campaigns so you can replicate them:LinkedIn video adsLinkedIn image adsLinkedIn Sales Navigator for cold outreach and targetingLinkedIn text adsLinkedIn carousel adsLinkedIn message ads (including the new conversation/chatbot ads)Full-funnel LinkedIn advertising campaignsCold outreach
