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所在平台: Udemy |
课程主页: https://www.udemy.com/course/linkedin-ads-course/
课程评论：没有评论
**课程名称：** 从零开始的领英广告课程 - 领英广告 2022 **课程概述：** 本课程专为想要进入 B2B 数字营销领域并从领英广告入手的人士设计。无论您是否在 B2B 公司工作并希望通过领英广告获得潜在客户，还是数字营销人员希望学习如何通过领英广告产生销售线索和收入，本课程都将为您提供所需的一切。讲师 Bhanu Chawla 在领英广告领域拥有丰富的经验，曾为全球数十亿美元的企业成功执行高投资回报率的广告活动。在本课程中，您将学到： * 为何要使用领英广告以及领英营销如何发展 * 启动领英广告活动的前提条件 * 如何创建您的领英广告账户 * 直接赞助内容（规格和要求） * 如何设计您的领英广告创意（使用免费工具） * 如何使用领英广告管理工具 (Campaign Manager) * 如何安装 Insight Tag 和跟踪转化（使用免费插件） * 基于目标的广告投放 * 如何在领英广告中创建目标受众（分步指南） * 不同的领英广告格式（图片广告、InMail、潜在客户生成表单等） * 如何通过新的领英广告管理工具管理广告活动绩效 * 如何优化您的广告活动以获得最大成功（提供 PDF 备忘单，帮助您和您的客户获取更多潜在客户和销售） **讲师：** Bhanu Chawla
Always wanted to get into B2B Digital Marketing and start with LinkedIn Ads? Do you work for a B2B company and want to start generating leads via LinkedIn Ads? Are you a digital marketer who wants to learn how to generate pipeline and revenue from LinkedIn Ads? You've come to the right place. The instructor of this course (Bhanu Chawla) has spent millions of dollars on LinkedIn Ads and has successfully executed high ROI campaigns for billion dollar businesses across the globe. Bhanu has put all his expertise, experience and learnings from LinkedIn Ads in this detailed course.In this course you will learn:Why you should use LinkedIn Ads and how LinkedIn Marketing has evolvedPre-requisites for launching a LinkedIn campaignHow to Create Your LinkedIn Ads AccountDirect Sponsored Content - Specifications & RequirementsHow to design your LinkedIn Ad Creatives (Free Tools)How to use LinkedIn Campaign ManagerHow to install Insight Tag and Track Conversions (Free Plugin)Objective-Based AdvertisingHow to create your Target Audience on LinkedIn Ads (Step-by-step)Different LinkedIn Ad Formats (Image Ads, InMails, Lead-Gen Forms, etc)Campaign Performance Management with the new LinkedIn Campaign ManagerHow to Optimise Your Campaigns for maximum success (PDF CHEATSHEET to get more leads and sales for your business or clients)The instructor of this course
