|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/linkedin-ads-2020-from-beginner-to-advanced/
课程评论：没有评论
课程名称：2022年LinkedIn广告课程 - 从初学者到高级用户 概述：LinkedIn广告是任何商业对商业（B2B）广告策略的基石，因为它提供了精确的目标定位。本课程涵盖了您想要了解的LinkedIn广告的各个方面，从获得管理员访问权限开始，到理解基于目标的广告投放。我们将详细讲解与LinkedIn广告相关的所有内容，包括定位、竞价与预算、广告格式、报告、分析、基准等，例如： 1. LinkedIn广告的优缺点 2. 搜索线索与LinkedIn线索的区别 3. 我是否应该在LinkedIn上做广告？ 4. 获取公司页面的管理员访问权限 5. 获取LinkedIn广告账户的访问权限 6. 如何设置LinkedIn Insight标签 7. 如何设置转化跟踪 8. 使用事件特定像素跟踪转化 9. 品牌认知作为广告目标 10. 网站访问作为广告目标 11. 互动作为广告目标 12. 视频观看作为广告目标 13. 潜在客户生成作为广告目标 14. 网站转化作为广告目标 15. 求职者作为广告目标 16. 选择与避免的LinkedIn广告目标 17. 如何命名您的广告活动 18. 设置位置和语言定位 19. 按受众属性进行定位 20. 按匹配受众进行定位 21. LinkedIn受众扩展和受众网络 22. LinkedIn定位最佳实践 23. 单图像广告 24. 轮播广告 25. 视频广告 26. 文本广告 27. 精选广告 28. 讯息广告 29. 关注者广告 30. 招聘广告 31. LinkedIn广告格式选择与避免 32. 品牌认知广告目标的竞价类型 33. 网站访问广告目标的竞价类型 34. 互动广告目标的竞价类型 35. 视频观看广告目标的竞价类型 36. 潜在客户生成广告目标的竞价类型 37. 网站转化广告目标的竞价类型 38. 求职者广告目标的竞价类型 39. 每发送最大成本(CPS)竞价类型及竞价最佳实践 40. LinkedIn竞价最佳实践 41. 预算与时间表 课程内容丰富，适合希望深入了解LinkedIn广告的学员。
LinkedIn Ads are the cornerstone of any Business to Business Advertising Strategy. This is because of the precise targeting that is available on LinkedIn Ads. In this course we cover everything you want to know about LinkedIn Ads right from gaining admin access to understanding objective based advertising on LinkedIn. We would be covering every facet related to LinkedIn Ads in this course like Targeting, Bids and Budgeting, Ad Formats , Reporting, Analytics, Benchmarking etc for example 1. The Pros and Cons of LinkedIn Ads2. Difference between Search Leads and LinkedIn Leads3. Should I advertise on Linkedin?4. Getting Admin Access to the Company Page5. Getting Access to LinkedIn Ads Account6. How to set up LinkedIn Insight Tag7. How to set up Conversion Tracking 8. Tracking Conversion Using an Event Specific Pixel9. Brand Awareness as Campaign Objective10. Website Visits as Campaign Objective11. Engagement as a Campaign Objective12. Video Views as a Campaign Objective13. Lead Generation as a Campaign Objective14. Website Conversions as a Campaign Objective15. Job Applicant as a Campaign Objective16. LinkedIn Ad Objectives What to select and What to Avoid17. How to Name your campaigns18. Setting up Location and Language Targeting19. Targeting by Audience Attributes20. Targeting by Matched Audiences21. LinkedIn Audience Expansion and Audience Network22. LinkedIn Targeting Best Practices23. Single Image Ad24. Carousel Ads25. Video Ads26. Text Ads27. Spotlight Ads28. Message Ad29. Follower Ad30 Job Ad31. LinkedIn Ad Formats - What to select and What to Avoid32. Bid Types for Brand Awareness as a Campaign Objective33. Bid Types for Website Visits as a Campaign Objective34. Bid Types for Engagement as a Campaign Objective35. Bid Types for Video Views as a Campaign Objective36. Bid Types for Lead Generation as a Campaign Objective37. Bid types for Website Conversions as a Campaign Objective38. Bid Types for Job Applicant as a Campaign Objective39. Max Cost Per Send (CPS) Bid Type and Best Practices for Bidding40. Best Practices for Bidding on LinkedIn41. Budget and ScheduleAnd a lot more.............So if you want to dive into the world of LinkedIn Advertising this course is tailor made for you.
