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所在平台: Udemy |
课程主页: https://www.udemy.com/course/licensed-digital-marketing-master/
课程评论：没有评论
课程名称：获得IIDM认证的数字营销硕士课程 课程概述：本课程包括一个实践项目，以加强您的理解。您可以选择与您当前角色或正在合作的客户相关的项目。在整个课程期间，请坚持同一个项目。国际数字营销学院（IIDM）是由多位经验丰富的市场营销人士在美国创立的认证机构。我们拥有多年的商业、市场营销经验，并结合我们的经验开发了IIDM。数字营销无处不在，但许多年来营销缺乏稳固的基础。新闻中频繁出现的企业失误显示，现代营销的核心要素常常被忽视。因此，现代营销所需的稳固基础愈发重要，这一基础能够随着时间的发展而不断完善。 本课程是混合型的，相较于大多数在线课程，提供更为实践的体验。每节课将包括讲义、活动和资源，作为成功完成课程的指南。本课程包含以下内容： - 40个讲座视频 - 41个需提交给IIDM的作业 - 11个小测验 - 11个可下载材料 - 46个外部资源 - 实用的社交媒体营销和内容创作 - 实用的营销策略和搜索引擎优化（SEO） - 学习如何在Facebook、LinkedIn和Google上创建成功的付费广告 课程特点： - 获得“认证数字营销硕士”称号的三个月密集认证项目 - 探讨数字营销的核心内容及其与传统媒体的区别，如何将新旧渠道结合，创造无缝的营销活动 - 全面的三个月培训内容涵盖：数字营销、市场调研、内容营销、社交媒体营销、搜索引擎优化（SEO）、人工智能简介、联盟营销、数字营销策略、付费广告简介、A/B测试、重新发布策略等 重要提示：在您开始学习之前，请通过电子邮件与我们联系。我们将为您提供学习材料的Google Drive访问权限，并在完成后提供认证评估。联系邮箱：support@theiidm.org
Note: This course includes a hands-on project to reinforce your understanding. You can choose a project that's relevant to your current role or a client you're working with. Remember to stick with the same project for the duration of the course.International Institute of Digital Marketing ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that's all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed - a foundation with the ability to be built upon and developed with time.This is a hybrid course, which means it is a more hands-on experience than you would find in most online courses. Each lecture will include lecture notes, activities, and resources that will serve as your guideline on how to successfully complete the lecture.This course consists of;40 Lecture Videos41 Assignments to be submitted to IIDM™11 Quizzes11 Downloadable Materials46 External ResourcesPractical Social Media Marketing and Content CreationPractical Marketing Strategies and SEOLearn to create successful Paid Advertisements on Facebook, LinkedIn and Google.Licensed Digital Marketing Master™ (3 Months Intensive Certification Program)What's Digital Marketing all about? How do you reach customers? How does it differ from traditional media, and how can the new and old work together create a water-tight campaign that speaks its truth across any and every channel? This extensive, in-depth course takes you through all the basics, helps you explore the buyer journey and stay rooted in practice, keeping goals clear and attainable through perseverance and intelligent design.Comprehensive 3 months of trainingIntroduction to Digital Marketing Market ResearchContent MarketingSocial Media MarketingSearch Engine Optimization (SEO)Introduction to Artificial IntelligenceAffiliate MarketingDigital Marketing StrategyIntroduction to Paid AdvertisingA/B TestingReposting StrategyIMPORTANT!Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access for your learning materials and evaluation for the certification upon completion. Contact us here: support@theiidm.org
