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所在平台: Udemy |
课程主页: https://www.udemy.com/course/level-up-your-professional-brand-on-linkedin/
课程评论：没有评论
**课程名称：** 提升您的领英专业品牌 **课程概述：** 本课程旨在帮助您打造强大而人性化的个人品牌，特别是在当今数字时代，LinkedIn等社交平台成为职业发展的关键。课程强调，千禧一代对传统广告的信任度较低，却更倾向于相信他们“认识”的人。因此，一个清晰的个人品牌陈述能极大地提升您的职业声誉，为求职、合作、演讲和晋升打开大门。 课程将引导您理解并构建有效的个人品牌，发掘并展示您的核心价值、技能和潜能。讲师以其在HR咨询、职业指导和LinkedIn优化方面的丰富经验，结合Forbes和SHRM的最佳行业实践，分享了打造超过11K粉丝LinkedIn社群的经验，并成功优化了600+专业作品集。 **核心要点：** * **个人品牌的核心：** 展现真实、解决问题的能力，而非推销。 * **千禧一代的信任：** 人性化的真实信息比广告更能赢得信任。 * **LinkedIn的重要性：** 品牌陈述是您在线声誉的第一印象，影响招聘和合作决策。 * **品牌价值：** 强大的个人品牌能带来演讲机会、面试、晋升和客户关系。 * **发掘与展示：** 课程将帮助您识别并有效地在LinkedIn上展示您的核心价值、技能和潜力。 * **讲师经验：** 拥有在HR、职业咨询和LinkedIn社群建设方面的深厚实操经验。 **讲师介绍：** 讲师是MyPursuitPath.com的创始人，一位认证的职业顾问、CBT生活指导师，以及RiceSmart的职业流动顾问和ATS简历撰写师。自2014年以来，她在LinkedIn上积累了超过11K的粉丝，并通过30多场直播与行业专家交流，成功指导了大量专业人士的职业发展。她即将推出更多关于LinkedIn优化、ATS简历和个人发展的课程。 **适用人群：** 希望提升职业形象、增强求职竞争力、拓展人脉关系、寻求职业发展和成功的专业人士。
A crucial part of your personal branding is making sure you come across as human, with the same issues and problems as your target market. The only difference is that you can show that you have found a solution to some of these problems you are willing to share with others.Millennials, in particular, have a distrust of advertising. 84% of millennials trust neither the advertisements nor the brands that create them. Yet, they are prepared to believe people they feel they "know"!For networking, job searches, and overall career development, having a personal brand statement provides a lot of benefits. People will search for you online and check out your reputation when they are evaluating whether to hire you or partner with you.Your personal brand statement is the first thing that people will associate with you so you want to start on the right foot. A strong personal brand can open up doors to speaking engagements, job interviews, promotions, client relationships, and overall business success.Have you already put in action your TOP strengths to brand your talent? If not, then DON'T WORRY!! This course will give you a clear understanding of Building your effective Personal Brand.How I define it: My personal brand is the values, the skillset, and the latent talents that will take me to the heights of success. Why do I have to hide those when I am on LinkedIn and other social media where I am desperately looking for a job ?? Is it wise to do that?Absolutely NOT!!Note: This course has been framed based on the best industry practices as published by Forbes and SHRM. For any excerpts taken as it is from online resources, references have been provided in the documents.About me:Founder MyPursuitPath dot com HR Consultant Certified Career Consultant CBT Life Coach 11K Plus followers on LinkedIn Career Mobility Consultant & ATS Resume Writer @ Randstad RiseSmart To date, I've created, scaled, and optimized 600+ professional portfolios (LinkedIn, CV) that matter. I connect and steer you in the right career direction! This all starts with an understanding dialogue. Let's find it together and uncover your values, aspirations, and next career move. Since 2014, I'm on LinkedIn but never fully optimized it, until 2019. Within a year, I did 30 plus LIVE SESSIONS (LinkedIn & YouTube) with industry experts. I started with my own online Career Coaching platform, my brainchild "MyPursuitPath dot com" where I counsel professionals from all management levels. Within a year I took my followership from literally 5 to over 11K followers. STAY TUNED: I am about to launch several other courses on UDEMY featuring LinkedIn Optimization, ATS Resumes, and Personal Development.
