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所在平台: Udemy |
课程主页: https://www.udemy.com/course/learnmartech/
课程评论：没有评论
课程名称：市场营销技术入门 课程概述： 随着数字时代的全面推进，市场营销和技术的结合日益紧密，市场营销人员需要更深入地理解技术。本课程将帮助您掌握如何利用数据制定营销策略，充分利用技术的力量。您将接触到“市场营销技术”（MarTech）和“广告技术”（AdTech）这两个近年来备受关注的概念，它们将如何帮助您提升自己的市场营销能力。 课程内容将涵盖以下主题： - 网站、电子邮件和媒体工具 - 关键指标（KPI）、转化事件、目标，以及如何达成您的商业目标 - 数据驱动的营销策略等 您将学习到的重要技术工具包括： - MarTech 相关工具：分析与报告、内容管理系统（CMS）、客户关系管理（CRM）、电子邮件营销管理工具 - AdTech 相关工具：数据管理平台（DMP）、归因模型、广告交易平台（DSP）、供应方平台（SSP）及广告交换平台 该课程适合以下人群： - 希望在21世纪市场营销中导航的新手市场营销人员 - 在创业公司和财富500强企业工作的数字营销者 - 寻求获得新MarTech见解的自由职业者 立即注册，成为数字营销专家！
The worlds of marketing and technology have been converging for some time now but with the digital age in full swing, it's become apparent that marketers need to understand technology at a deeper level. Data is all around us and YOU can master how to use data in your marketing strategies leveraging technology. MarTech (Marketing Technology) and AdTech (Advertising Technology) - two BUZZ words you may have been hearing lately. Or job descriptions you may have been seeing lately. But what do they mean? And can they help you become a better marketer? With a play by play of everything you need to know to master MarTech and AdTech as a new-age marketer - this comprehensive course will help refine your marketing skills and take them to a whole other level. In this course, you will learn about:Website, Email and Media toolsMetrics, KPIs, Conversion Events, Goals, and how to reach your Business ObjectivesData driven Marketing and more!MarTech (technologies you should be familiar with):Analytics & Reporting Content Management Systems (CMS)Customer Relationship Management (CRM)Email Campaign Management toolsAdTech (technologies you should be familiar with):Data Management Platform (DMP)Attribution ModelingDSPs, SSPs, and Ad ExchangesEnroll today to become a digital marketing expert! Who this course is for:· New marketers trying to navigate 21st century marketing· Digital Marketing working at Start ups and Fortune 500 companies· Freelancers looking to gain new martech insights
