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所在平台: Udemy |
课程主页: https://www.udemy.com/course/learningcbc/
课程评论：没有评论
课程名称：通过基于选择的联合分析预测消费者决策 课程概述：基于选择的联合分析（Choice-Based Conjoint，简称CBC），也被称为离散选择实验，是一种强大的研究和管理工具，可以帮助我们理解和预测人们的偏好。无论是管理者预测产品偏好，健康研究者探索患者的治疗偏好，还是交通工程师研究公众交通选择，这一工具都能提供所需的洞见。本课程首先介绍了基于选择的联合分析的能力和应用，适合所有听众。同时，课程还讲解了CBC研究项目的基本要求，以及可以获得的输出结果。之后，课程深入探讨更高级的主题，提供开发和运行CBC项目的培训和实践经验，包括设计、数据收集、分析和结果报告。本课程适合希望深入理解CBC的管理者、市场/商业研究员和学术研究者。如果你是博士生，欢迎通过Udemy消息服务联系我以获取优惠价格，请提供你的大学电子邮箱地址、姓名以及你的导师在大学网站上的个人资料链接。
Choice-Based Conjoint, also often called Discrete Choice Experimentation, is a powerful research and management tool that allow us to understand and predict people's preferences. Whether it is a manager wanting to predict product preferences, a health researcher wanting to explore the treatment preferences of patients, or a transport engineer examining people's choices of public transport this tool can provide the insight needed. This course starts with an introduction to the capabilities and applications of Choice Based Conjoint that is suitable for all audiences. It explains the basic requirements of a CBC research project, and details the outputs that can be obtained. The course then continues on to more advanced topics where you will get training and hands on experience developing and running a CBC project. This includes design, data collection, analysis and reporting of results. This course is suitable for managers, marketing/business researchers, and academic researchers interested in building an understanding of CBC. If you are a PhD student I am happy to provide a discounted rate for this course. Please contact me through the Udemy messaging service. Provide your university email address, your name, and a link to your supervisor's profile on your university website.
