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所在平台: Udemy |
课程主页: https://www.udemy.com/course/learn-to-write-winning-business-cases-in-4-hours/
课程评论：没有评论
课程名称：商业分析：构建成功的商业案例 课程概述： 如果你的点子很棒，但总是得不到应有的关注或批准，你是否在撰写和规划你的商业创意时遇到困难？那么你可能需要提升你的商业案例写作技能。构思很重要，但如果你想让你的想法获得成功，就必须说服他人相信这些想法值得探索和实施。正如人们所说，普通的点子如果有强烈的信心和优秀的执行力，胜过顶尖的点子却没有信心和糟糕的执行。点子仅占旅程的5%，而其余95%是执行，撰写一个好的商业案例是执行的第一步。 在本课程中，你将学习如何将一个点子拆分成易于理解的组成部分，并如何填写每一个部分，包括： - 商业目标 - 问题与解决方案 - 目标受众 - 资源与财务 - 战略适配 - 风险及应对 - 推荐方案 - 执行摘要 学习内容包括： - 成功的商业案例应具备哪些要素？ - 产品经理和成功的商业策略人士如何识别客户并构建客户角色？ - 你的商业问题是“维生素”还是“止痛药”？如何将“值得拥有”的解决方案转变为“必须拥有”的解决方案？ - 评估市场规模或我们想法的潜在机会，简单的创意也能成就伟大。 - 如何构建有吸引力的30秒电梯推介。 - 识别提案的决策者，如何在提案阶段前就赢得他们的支持？ - 发掘创新的收入来源。 - 利用简单的研究来估算成本，即使你在Excel或运营方面不是专家。 - 建立可销售的单位经济学和预测，绘制说服财务团队的比率。 - 提供15个以上模板和资源，指导你撰写成功的商业案例。 适合人群： - 商业分析师、新毕业的商业专业学生或刚入职的年轻专业人士 - 咨询顾问需将其提案转化为商业案例文档 - 希望通过快速的企业视角评估自己想法的创业者 - 尤其是小型和中型企业主，评估和选择他们应该深入投资的想法 讲师介绍： Nimit Bavishi，CFA，是第三次创业者，目前经营一家获得A轮融资的保险科技初创公司Symbo Insurance。他之前创办过两家公司，第一家失败，第二家则依据商业案例成功销售给Colgate，吸引外部资本，赢得了20多家大型企业的客户，包括福布斯500强，最终以高价被大型竞争对手收购。他是一位积极的天使投资人，拥有10年以上的创业经验，并在国际金融公司（IFC，世界银行集团的一部分）投资，曾共同管理超过十亿美元的投资组合，之后转向创业。
Are your ideas killer but they never get the attention or approvals they deserve? Are you struggling to articulate, break-down and plan on your business idea better?Then you probably just need to polish up your business case writing skills. Ideating is great but if you want your ideas and you to win, then you need to convince others that your ideas are worth exploring and building out. As they say, an average idea with strong conviction and great execution is 100x better than a great idea with lousy conviction and bad execution. Ideas contribute to only 5% of the journey, rest 95% is execution and the first step to execution is a good business case.In this course, we will learn how to take an idea and break it down to bite-size components? And how to fill in each component such as:Business ObjectivesProblem and SolutionTarget audienceResources and FinancialsStrategic FitRisks and MitigantsRecommendationFinally, Executive SummaryWhat all will you learnWhat makes a good business case?How do Product Managers and successful business strategy folks identify their customers and build their personas? We will learn the famous example of a Fidelity group company CEO and his customer (HENRY)Is your business problem a vitamin or a pain-killer? Will your solution be a good-to-have or a must-have and how to convert good-to-have proposition into an absolute MUST-HAVEEstimating the market size or potential of our idea. Because simple ideas can also grow super bigBuilding a powerful and irresistible 30 seconds elevator pitchIdentifying the decision-makers for your proposal. How to influence them and win them over even before stepping into the proposal phase?Spotting innovating revenue streamsEstimate costs with simple research even if you are not the expert in Excel or operationsBuilding sellable Unit Economics and ProjectionsDrawing out the ratios which convince the finance team to pull out the checkbookWe have 15+ templates and resources to guide you and help you write a winning and compelling business case.Who is this course for?Business analysts, fresh business grads or young professionals that have recently stepped into the corporate worldConsultants who have to turn their propositions/ ideas on how can they make more money, save costs or make organizations more efficient into business case documentsStartup founders trying to evaluate their idea through a quick corporate lensBusiness owners, especially small and medium enterprise owners, that are trying to evaluate and pick which of their ideas should they pick, invest and go deep inYour instructorNimit Bavishi, CFA is a 3rd time entrepreneur currently running a Series A funded insurtech startup called Symbo Insurance. He has founded 2 companies before this, the first one he bombed. The second one he built basis a business case presentation and made the first sale to Colgate without a product (just a business case), raised external capital, won 20+ large corporates as client including Forbes 500 companies and finally exited to a large competitor. He is an active angel investor, advising and mentoring startups with is 10+ years of experience of entrepreneurship and also investing at the International Finance Corporation (IFC, part of World Bank Group). He has co-managed a portfolio of over a billion dollars at IFC before jumping into entrepreneurship.
