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所在平台: Udemy |
课程主页: https://www.udemy.com/course/learn-to-sell-like-a-superstar/
课程评论：没有评论
**Coursera 课程总结：销售培训课程：学习基础和高级销售技巧** 本课程由资深销售培训师 Adam Lieberman 教授，旨在传授其二十余年经验积累的实用销售工具和思维模式。课程涵盖的核心内容包括： * **销售专业性：** 强调销售是一个需要持续学习和改进的职业。99% 的销售技巧是普遍适用的，而剩下的 1% 则取决于具体的产品或服务。本课程将帮助学员掌握这 99% 的通用技能，以便轻松融入自身行业的特定需求。 * **对产品的信念：** 强烈建议销售人员必须坚信自己所销售的产品或服务。能否毫不犹豫地向亲友推荐，以及对产品是否有足够的了解，是衡量这种信念的关键。 * **销售说辞：** 借鉴马克·吐温关于“如果我有更多时间，我会写得更简短”的观点，课程强调提炼长篇内容于简短说辞（30-60 秒）的艺术。冗长的说辞会使销售人员和潜在客户都感到疲惫，这往往源于销售人员缺乏自信，试图通过倾倒大量信息来弥补。 * **非攻击性销售：** 成功并非必须依赖油滑或激进的态度。任何技能都可以通过充分的练习而掌握。真正的专业人士是那些即使在困难时期也能坚持自己销售策略的人。 * **独特卖点：** 仔细思考，每个产品或服务都拥有独特的卖点。高价商店之所以能成功，往往在于它们引以为傲的客户服务，而消费者也愿意为优质服务支付溢价。 * **拒绝处理：** 课程指出，掌握销售技巧和应对拒绝的能力同样可以通过大量的练习实现。专业销售人员能在逆境中坚持不懈，找到产品的独特价值，并说服客户。
In this course, you will learn from seasoned sales trainer, Adam Lieberman, the tools and mindset that he's shared with businesses and companies for over 2 decades. Here are some of the topics that will be covered in the course: Sales Professional A sales professional is a professional Requiring continuous training and improvement. 99% of sales is universal and the remaining 1% is the specifics of the product or service you are selling. This training will get you 99% down the field and you will plug in our 1% with the specific of your industry to score the touchdown. You Must Believe In The Product Or Service You Are Selling!! Would you recommend this product to your friends and family without earning a commission? Do you not know enough about your product or service? Sales Pitch Mark Twain, "If I had more time, I'd write you a shorter note." The skill is to take 20 minutes of content in 30-60 seconds. If you speak too long you exhaust yourself and your prospect. This can come from a lack of confidence; the salesman doesn't feel the right to ask for the sale until he dumps loads of information on the prospect. You Don't Need To Be Slick Or Aggressive To Be Successful You can master anything with enough practice. The pros are the ones who stuck to their game even when it was tough. There are stores that are expensive and they pride themselves in customer service and some customers are willing to pay a premium for it. Every product or service has a unique selling point if you think about it. Rejection You can master anything with enough practice. The pros are the ones who stuck to their game even when it was tough. There are stores that are expensive and they pride themselves in customer service and some customers are willing to pay a premium for it. Every product or service has a unique selling point if you think about it.
