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所在平台: Udemy |
课程主页: https://www.udemy.com/course/learn-to-ab-test-like-a-professional/
课程评论：没有评论
**课程名称：** 专业A/B测试入门 **课程概述：** 本课程旨在帮助学员全面掌握A/B测试的知识和应用，并理解其在整体转化率优化（CRO）流程中的作用。通过学习，学员将能够独立设置和执行A/B测试，以有效提升网站的转化率。 许多市面上的A/B测试课程仅侧重于测试的设置和执行，但往往忽略了一些关键环节，例如： * 设定和衡量目标 * 收集洞察 * 创建问题陈述和假设 本课程将引导学员完成整个A/B测试流程，涵盖以下重要内容： * 设定基线和目标 * 收集相关洞察 * 了解不同类型的实验 * A/B测试执行前、中、后的关键步骤 * 实验文档记录 本课程适合初学者以及已有数字营销经验的学习者。 **课程适合人群：** * 渴望开始A/B测试但不知从何着手的人士。 * 希望拓展数字营销知识的营销从业者。 * 希望提升销售额的中小型企业主。
By the end of this course you'll have a clear understanding of A/B testing and how it fits into the overall conversion rate optimisation (CRO) process. You'll be able to set up and run A/B tests that will help you to improve your website's conversion rates.A large number of A/B testing courses out in the marketplace just show you how to set up and run A/B tests. This is all well and good, but they tend to miss out on critical elements within the whole process - like setting and measuring goals, gathering insights and creating problem statements and hypotheses.In this course I take you through the entire A/B testing process, incorporating:Setting a baseline and goals;Gathering insights;What the different types of experiment are;What you should do before, during and after running an A/B testDocumenting your experiments.The course is suitable for both beginners and people with digital marketing experience.It's ideal if:You want to start running A/B tests but don't know where to start.You already work in marketing and want to expand your knowledge.You run a small or medium-sized business and want to increase your sales.
