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所在平台: Udemy |
课程主页: https://www.udemy.com/course/learn-pay-per-click-ppc-fundamentals/
课程评论：没有评论
**课程名称：** 学习按点击付费 (PPC) 基础知识 **课程概要：** 本课程将全面介绍按点击付费 (PPC) 广告的基础知识，涵盖其定义、优势、与搜索引擎营销 (SEM) 的关系。您将深入了解 PPC 的各个组成部分，包括： * 常见的付费搜索营销术语 * 广告组 (Ad Groups) * 展示广告网络 (Display Network) * 质量得分 (Quality Score) * 组织结构 (Organization structure) * 计费模式 (Billing models) * 广告竞价 (Ad Auction) * 关键词 (Keywords) * 文字广告和扩展文字广告 (Text ads and expanded text ads) * 广告附加信息 (Ad extensions) * 定位 (Targeting) * A/B 测试 (A-B testing) 等等更多内容。
This course will walk you through all the basics of Pay-Per-Click (PPC) advertising from its very definition down to the benefits, its relationship with Search Engine Marketing (SEM), the different components of PPC such as common paid search marketing terms, AD groups, Display Network, Quality Score, organization structure, billing models, Ad Auction, Keywords, text ads and expanded text ads, ad extension, targeting , a-b testing and more.
