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所在平台: Udemy |
课程主页: https://www.udemy.com/course/learn-marketing-analytics/
课程评论：没有评论
课程名称：市场分析：通过成为分析专业人士脱颖而出！ 课程概述：在这个大数据时代，能够组织、综合和分析大量市场数据的能力已不再是“可有可无”的技能，而是绝对必需的！如果你是一名希望在同龄人中脱颖而出的学生，或者希望进入社交媒体营销领域，或想成为市场分析专家，那么这门课程非常适合你！我们将教你成为市场分析专家所需了解的一切内容，无需具备社交媒体营销、统计学或市场营销的先前经验！本课程采用实践案例学习法，也就是说，我们将通过分析真实场景中的数据来学习。 课程开始时，我们将介绍大数据、数据分析及市场分析的概念，让你对这些术语感到熟悉。之后，我们将学习市场营销中最重要的网络、社交媒体、数字广告、客户和收入指标。每学习一个新指标，我们都会立即将其应用于真实案例研究中。最后，我们将教授如何合理建模一项新的市场推广计划。该模型将预测一个活动在两年的收入和支出，并包含情景分析和敏感性分析。我们将在课程最后总结我们的数据，并呈现出一个美观、动态的仪表盘。 我们期待着你加入我们的学习之旅，并期待在课程中见到你！
In this big data age, knowing how to organize, synthesize, and analyze large quantities of marketing data is no longer an "good-to-have" skill. It is absolutely essential! Are you a student looking to set yourself apart from your peers? Are you looking to break into social media marketing? Do you want to become an expert in marketing analytics? If so, then this course is for you! In this course, we'll teach you everything you need to know to become an expert in marketing analytics. No prior experience in social media marketing, statistics, or marketing required! Our course is based on the hands-on, case-study method to learning. In other words, we'll learn by analyzing the data in a real-life scenario. The course begins with an introduction to big data, data analytics, and marketing analytics. This will allow you to feel comfortable with these terms. Afterwards, we move on to learning the most important web, social media, digital advertising, customer, and revenue metrics in marketing. As we learn each new metric, we'll immediately apply it to the real-life case study. We cap off the course by teaching you how to properly model out a new marketing initiative. This model will project out a campaign's revenue and expenses for 2 years and will be complete with scenario and sensitivity analyses. We then conclude by summarizing our data in a beautiful, dynamic dashboard. We are excited to have you join us on this journey and look forward to seeing you in the course!
