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所在平台: Udemy |
课程主页: https://www.udemy.com/course/learn-how-to-make-strategy-of-a-business/
课程评论：没有评论
**课程名称：** 学习如何制定企业战略 **课程概述：** 本课程旨在介绍战略制定和竞争性分析的关键概念、工具和原则，重点关注影响企业绩效和生存的管理决策和行动。课程将围绕管理者在不确定性和竞争环境中制定战略、定位业务、界定企业边界以及最大化长期利润所需的信息、分析、组织流程、技能和商业判断展开。 **学习目标：** 完成本课程后，学员将能够： 1. 理解战略管理的定义。 2. 解释什么是战略。 3. 识别不同行业发展阶段，并为各阶段提出适宜的战略。 4. 评估企业资源和能力，分析其能否带来可持续的竞争优势，并制定利用企业核心能力的战略。 5. 区分成本领先和差异化两种主要的竞争优势，并制定创造成本和/或差异化优势的战略。 6. 制定利用国际商业机会的战略，包括对外进入战略和生产的国际化布局。 7. 描述SWOT分析的各项因素。 8. 解释波特的五力竞争模型。 9. 通过真实世界案例，展示批判性思考特定问题、情境或战略决策的能力。 10. 识别带有道德挑战的战略决策，并对道德决策提出恰当的建议。
This course introduces the key concepts, tools, and principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that affect the performance and survival of business enterprises. The course is focused on the information, analyses, organizational processes, and skills and business judgment managers must use to devise strategies, position their businesses, define firm boundaries and maximize long-term profits in the face of uncertainty and competition.By the end of the course, students should be able to:1.What is Strategic Management2. Explain What is a Strategy 3.Recognize the different stages of industry evolution and recommend strategies appropriate to each stage. 4 Appraise the resources and capabilities of the firm in terms of their ability to confer sustainable competitive advantage and formulate strategies that leverage a firm's core competencies.5. Distinguish the two primary types of competitive advantage: cost and differentiation and formulate strategies to create a cost and/or a differentiation advantage. 6. Formulate strategies for exploiting international business opportunities including foreign entry strategies and international location of production. 7.Describe the Factors of SWOT Analysis8.Explain Porter's Five Forces Model of Competition9. Demonstrate the ability to think critically in relation to a particular problem, situation or strategic decision through real-world scenarios.10.Recognize strategic decisions that present ethical challenges and make appropriate recommendations for ethical decision-making.
