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所在平台: Udemy |
课程主页: https://www.udemy.com/course/learn-google-tag-manager/
课程评论：没有评论
课程名称：从零到英雄的 Google Tag Manager (GTM) 培训课程 课程概述：本课程旨在帮助您自信地开始使用 Google Tag Manager。通过逐步讲解，我将向您展示 Google Tag Manager 的各种功能，并教您如何实现不同的标签。您将从对 Google Tag Manager 和数据层一无所知，成长为掌握它们并自信使用的专业人士。课程已更新，所有课程内容均已重新录制，并包含 GA4 示例。本课程将教会您相关知识，使您能够自信地使用 Google Tag Manager。 主要内容包括： - 标签管理基础与要点（适用于任何标签管理工具） - 注册 Google Tag Manager - Google Tag Manager 界面的详细介绍 - 如何为 Google Analytics 设置 Google Tag Manager 以跟踪页面浏览 - 如何通过 Google Tag Manager 设置外部链接的事件跟踪 - 如何在 Google Analytics 中设置按钮点击跟踪 - 使用 Google Tag Manager 跟踪 JavaScript 错误 - 在 WordPress 中部署 GTM - 理解并使用 Google Tag Manager 的数据层 - 在数据层中推进动态值和自定义事件 - 测量页面滚动深度 - 跟踪页面上的任意元素 - Google Ads 转换跟踪 - 在不同账户之间导入和导出 Google Tag Manager 容器，以共享标签、触发器和变量 此外，您还可以根据需求要求添加新的跟踪示例，如果您在课程中遇到困难或有任何未覆盖的内容，我将很乐意为您提供帮助。请注意，进行一些高级跟踪需要对 HTML 和 JavaScript 有基本了解。 课程评价： - 学生 Troy 称赞说：“这是一个绝妙的课程，价格非常值得！” - 学生 Kate Proyka 表示：“课程结构清晰，涵盖了工具的所有元素，示例简单易实施。” 为什么选择我作为您的导师？我有超过 15 年的数字营销和分析经验，曾培训过来自不同背景的人才，并帮助他们成为高效的数字营销人员和分析师。我了解技术与营销的结合，并曾在 Google Tag Manager 出现前使用多种分析技术。此外，我还在加拿大不列颠哥伦比亚大学、美国华盛顿大学、贝尔维尤学院以及数字分析协会担任在线讲师，并拥有工程学学位和 MBA。 欢迎您报名参加课程，我们一起开始这段学习之旅！
This course will cover everything you need to know to start using Google Tag Manager with confidence. Step by step I take you through various features of Google Tag Manager and show you how you can implement various Tags. You will go from not knowing anything about Google Tag Manager and Data Layers to mastering them and using them with confidence. I am very confident that you will love this course.I take a personal interest in your success so if get stuck or want something that is not covered in the course then feel free to reach out to me. Let's get started!Note: The course has been updated. All the lessons have been re-recorded with GA4 examples.In this course, you will learn everything you need to get started and use Google Tag Manager with confidence.Fundamentals and Essentials of Tag Manger (Applies to any tag manager)Signing up for Google Tag ManagerDetails of Google Tag Manager InterfaceHow to setup Google Tag Manager for Google Analytics and track page viewsHow to setup external link tracking as Events in Google Analytics via Google Tag ManagerHow to setup Button click tracking in Google AnalyticsTrack JavaScript errors using Google Tag Manager ( GTM)Deploy GTM in WordPressUnderstand and use the Data Layer in Google Tag ManagerPushing dynamic values and custom events in DataLayerMeasuring page scroll depth - see how far users scroll on long and wide pages.Track any element on the page to see if users are looking at that or not.Google Ads conversion trackingExport and Import the Google Tag Manager container to share tags, triggers, and variables between accounts.More to be added soonI am available to help if you do get stuck. So go ahead and signup and I will see you in the course.New tracking examples are added based on student demand - if something is not covered, let me know and I will show you how to do it in Google Tag Manager.Note: You will need a basic understanding of HTML and JavaScript to use some advanced tracking using GTM. Here is what some of the students are saying:Troy - AWESOME COURSE! I bought like 4 courses (including stuff for google tag manager) on Udemy to teach me this and NOTHING came close to what Anil delivered in this course! I don't usually rate courses and place comments but I will make an exception in this case. The phenomenal class covers everything, & well worth the money!Kate Proyka - The course is well structured, and clear and covers all elements of the tool. There are several examples which can be easily implemented and make sense.Why you should learn from me?I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and marketing side of the business. I have dealt with many analytics technologies way before Google Tag Manager existed and know the inner working of Digital Analytics. In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), the University of Washington (USA), Bellevue College (USA), and the Digital Analytics Association.I have an engineering degree and an MBA.
