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所在平台: Udemy |
课程主页: https://www.udemy.com/course/learn-google-analytics-4-and-looker-studio/
课程评论：没有评论
**课程名称：** 掌握 Google Analytics 4 和 Looker Studio (含 AI Gemini 功能) **课程概述：** 本课程旨在帮助您全面掌握 Google Analytics 4 (GA4) 和 Looker Studio 这两大强大工具，显著提升数据分析与可视化能力。 **学习要点：** * **Google Analytics 4 (GA4)：** * 理解 GA4 的核心概念，学会解读数据，优化用户体验及网站性能。 * 掌握 GA4 的基础操作，包括创建账号、设置属性。 * 学会导航 GA4，根据用户生命周期阶段查找所需报告。 * 能够编辑预设报告并从零开始构建自定义报告。 * 学习将 GA4 数据连接到 Looker Studio。 * **Looker Studio：** * 学习构建交互式仪表板，实现数据可视化和有效沟通。 * 探索各类图表及其适用场景，并掌握数据过滤技巧。 * 提升报告的交互性和用户吸引力。 * 学习创建自定义字段。 * 了解如何整合 Google Analytics 4 和 Search Console 等多数据源，获得更深层次的洞察。 * 将 GA4 数据添加到 Looker Studio 报告中。 * **AI (Gemini) 功能初探：** * 体验 Looker Studio 中 AI 驱动的功能，包括： * 使用“公式助手”通过自然语言描述生成自定义字段。 * 将报告导出到 Google Slides，实现无缝共享。 * 比较 Looker Studio 与 Looker Studio Pro 的异同。 **课程特点：** * **实践导向：** 课程内容充实且注重实践操作。 * **高效学习：** 即使时间有限，也能快速掌握核心技能，无需数周的投入。 * **AI 赋能：** 提前体验 Looker Studio 的前沿 AI 功能，提升工作效率。 **讲师介绍：** Barbara Mackey 是一位拥有超过 20 年数字行业经验的数据分析师，曾为 Net-A-Porter、Zara、Mango 等知名客户提供数据驱动的增长策略。
Unlock your full potential by mastering not just one, but two powerful tools: Google Analytics 4 and Looker Studio!In this practical, concise course, you'll learn how to use Google Analytics 4 to interpret your data, enhance user experience, and optimise your website's performance. You'll also gain hands-on experience building interactive dashboards in Looker Studio to communicate insights visually and effectively.And as a bonus, you'll get a first look at AI-powered features in Looker Studio (Gemini), including how to:Use the Formulas Assistant to generate custom fields by simply describing what you needExport reports to Google Slides for seamless sharingCompare Looker Studio with Looker Studio ProEven if you're short on time, this course will give you the knowledge you need to confidently use these tools-without needing to dedicate weeks of study.WHAT WILL YOU LEARN?Master not just one, but two powerful tools: Google Analytics 4 and Looker StudioHow to use Google Analytics 4 and interpret your data to enhance user experience and site performanceHow to create interactive dashboards in Looker Studio to communicate your data visually and effectivelyKey concepts to help you interpret your data correctlyTo navigate Google Analytics 4 and find the reports you need based on the user lifecycle stage you're analysingEditing predefined reports and building reports from scratch in Google Analytics 4Creating an account and setting up a property in Google Analytics 4Connecting Google Analytics 4 to Looker StudioExploring a variety of charts and when to use them (Looker Studio)Different techniques for filtering your data (Looker Studio)Making your reports more interactive and appealing to the end user (Looker Studio)Creating custom fields (Looker Studio)Combining different data sources like Google Analytics 4 and Search Console for even more powerful insights (Looker Studio)Adding Google Analytics 4 tracking to your reports (Looker Studio)Get started with Looker Studio AI (Gemini): formulas assistant, and export to SlidesABOUT MEMy name is Barbara Mackey and I'm a data analyst. With over 20 years of experience in the digital industry, I have worked with renowned clients such as Net-A-Porter, Zara, o Mango, among many others, helping them unlock the power of data to drive measurable growth and achieve remarkable results.
