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所在平台: Udemy |
课程主页: https://www.udemy.com/course/learn-google-adwords-course-for-beginners/
课程评论：没有评论
Coursera 上的“Google Ads 入门”课程是一个为期 3 小时的综合性课程，旨在帮助初学者掌握 Google AdWords 的基础知识，并有效利用该平台来提升流量、增加销量和发展网络业务。 课程内容涵盖了创建高回报广告系列的关键要素，包括： * **广告系列创建：** 学习如何设置有效的 Google AdWords 广告系列。 * **目标定位：** 掌握如何精准定位目标受众。 * **关键词研究：** 了解如何进行有效的关键词研究。 * **广告文案撰写：** 学习如何撰写引人注目的广告语。 * **广告系列优化：** 学习如何持续优化广告系列以获得更高的投资回报。 课程特色包括： * **实操演示：** 提供详细的视频课程内容，以及使用真实 AdWords 账户进行的屏幕录制演示，让学习者获得第一人称的实操体验。 * **额外资源：** 提供相关工具和文章链接，供学习者深入阅读和学习。 * **更新内容：** 课程会定期更新，以包含 Google AdWords 的新功能和变化，确保学习者始终掌握最新知识。 * **附赠电子书：** 完成课程后，还将获得一本免费的“Google Ads 入门”电子书。 该课程获得了用户的积极评价，被推荐给任何想要开始使用 AdWords 的人。完成课程后，学习者将能够自信地启动自己的第一个广告系列，或大幅改进现有的广告系列。
"This course was exactly what I needed. I will watch it several times and would suggest it for anyone looking to start with AdWords." -Brad Fach, Founder, PatentFileIn just over 3 hours you will learn how to create Google AdWords campaigns that boost traffic, increase sales and build your business online - or your money back! Throughout this comprehensive course you will learn all of the elements that go into creating campaigns that deliver a high return on every dollar you spend - from targeting, to research, to writing compelling ads, to campaign optimization. You will also get a firm grasp on the basics of AdWords and how it works, which is necessary to create successful campaigns. And, on top of lifetime access to the course, you'll also get a FREE copy of my Google AdWords for Beginners eBookAfter completing Google AdWords for Beginners, you will be armed with the knowledge needed to launch your first campaign or drastically improve an existing one. I include detailed examples and proven strategies that I've personally used to run thousands of successful AdWords campaigns. Each lesson includes: An in-depth video lessonA screencast walk-through using a live AdWords account Links to tools and relevant articles for further readingThe walk-through is to give you a first-person perspective on each aspect of setting up and running your campaigns so that you can follow along in your AdWords Account or know exactly what's needed when launching your first campaign. You will learn faster by doing, rather than just listening. This course is regularly updated to include new features and changes from Google, so that you can stay up-to-date with all of the tools available in your AdWords tool belt. If all of that sounds good to you, enroll now, and we'll get started with Google AdWords for Beginners.
