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所在平台: Udemy |
课程主页: https://www.udemy.com/course/learn-google-adwords/
课程评论：没有评论
课程名称：来自前谷歌员工的搜索引擎营销（SEM） 课程概述：该课程专注于搜索引擎营销，尤其是如何利用Google AdWords实现您的市场营销目标。课程内容深入且具有实用性，提供了实际操作指南。学完本课程后，您将能够为顶级品牌开展广告活动。课程设计精炼，只包含数字营销的核心要素，确保您专注于必要的内容，而不会被大量无法完成的材料所困扰。该课程适合搜索引擎营销人员、创业者及希望进入在线广告和数字营销领域的学生。 课程内容分为三个部分：在线广告基础、搜索高级知识和展示广告。在此课程中，您将学习如何创建、管理和优化旨在品牌建设、潜在客户生成或在线销售的广告活动。您将掌握如何在桌面和移动平台上，使用文字、图片、丰富媒体或视频广告格式运行搜索和展示网络的广告活动。该课程是在线广告领域的综合性学习项目，还将为您准备谷歌认证考试，并帮助您获得Google AdWords认证。
The course teaches you Search Engine Marketing, and especially, how to use Google AdWords to meet your marketing objectives. This is an indepth course, with practical hands on guide. You can expert to start running campaigns for top brands after undergoing this program. I have ensured that only the crux of digital marketing is included in the program, so that you only work on what is necessary and are not overloaded with a lot of material which you can never finish. Its a course meant for Search Engine marketers, entrepreneurs or students willing to get into the magic world of online advertising and digital marketing. The course contains 3 parts - Online Advertising Fundamentals, Search Advanced, and Display Advertising. In this program, you will learn all about creating, managing and optimising campaigns meant for brand building, lead generation or online sales. You will learn to run campaigns for search and display networks on desktop, and mobile platforms using text, image, rich media or video ad formats. A very comprehensive program for everyone in Online Advertising. The program will also prepare you for the Google Certification exams and help you get Google AdWords certified.
