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所在平台: Udemy |
课程主页: https://www.udemy.com/course/learn-film-crowdfunding/
课程评论：没有评论
课程名称：学习电影众筹 课程概述：你是否在寻找为下一个电影项目筹集资金的途径？作为电影制片人，我们最初对短片和微预算影片的资金来源感到迷茫。我们尝试申请各种补助、投资计划和剧本竞赛，但始终没有消息。因此，我们决定通过众筹来自己推动项目的实施。不过，众筹并非易事。如果你曾尝试过众筹，可能会问：如何找到数百名支持者以及数千英镑的资金？除了朋友和家人，谁会愿意支持你的项目？要想使众筹活动成功，你需要采取哪些步骤？ 我们希望向你展示，通过众筹如何资助多个影片，其中一部短片筹集了超过£30,000。我们在众筹方面提供了大量建议和指导，举办过无数工作坊、在线课程和网络研讨会，而这门课程将把我们所知道的一切浓缩成一个终极套件。 课程内容包括： 1. **准备阶段与如何扩大受众**：选择正确的众筹平台和发起日期对结果有重大影响。我们将讲解如何在发起众筹前有效地聚集感兴趣的受众，包括收集电子邮件地址、扩大社交媒体关注者和利用已有社区及粉丝基础。 2. **外联与活动阶段**：即便你的营销策略再好，如果众筹页面不具备吸引人的元素，努力也将付诸东流。我们将指导你如何创建一个高效的众筹页面，并教你如何利用已有关注者将其转化为支持者。 3. **活动运行**：我们将分享如何在众筹开始的前48-72小时内至少达到目标的30%，从而大幅提高成功率。课程将覆盖在活动期间每天需要做的事情，以确保资金的不断涌入，并提供应急策略以应对情况不如预期时的应对措施。 通过这门课程，你将获得成功众筹所需的所有资源与知识，建立起自己的观众基础，为你的电影项目争取到所需的资金。
Are you looking for funding for your next film project?When we first started out as film producers we were completely lost as to where we can find funding for short films and micro budget features. We'd apply for every grant, investor scheme and screenplay competition we could find and we would never hear back. So we decided to take matters into our own hands and green light our own projects through crowdfunding.But it's not that easy.if you've ever tried crowdfunding you know. Where do you find hundreds of backers and thousands of pounds? Who would give money to your campaign except for maybe immediate friends and family? What steps do you need to take to make the campaign A SUCCESS?We want to show you exactly how we funded multiple films through crowdfunding, one of which was a short that raised over £30,000. We've advised and coached on countless campaigns and held many workshops, online courses and webinars but here we want to give you absolutely everything we know and have in one ultimate package.CAMPAIGN PREP & HOW TO GROW YOUR AUDIENCEDid you know that picking the right crowdfunding platform or campaign launch date can have a massive impact on your outcome? We'll start off with the basics of exactly where and when to crowdfund.I will then introduce you to one of the main strategies that will allow you to raise over £10-50k for your film without any marketing experience and without spending a penny in advertising.Next I will walk you through EXACTLY how to gather an audience of people interested in your campaign before you even launch. If you do not have thousands of people who know about your film project and tens or hundreds of people who are ready to put money into it you should not be launching your campaign - I will show you the practical steps you need to take to achieve that. This will include gathering email address, growing and engaging with your social media following as well as tapping into pre-existing communities and fanbases.After this day alone you will feel confident that with enough work you can not only reach your target but also grow an audience and fan base for your film.OUTREACH & CAMPAIGNNo matter how good your marketing is, your effort will be wasted, if you do not have an incredible page with some very specific elements that encourage people to donate. The first element of this lesson will be to create a gripping and highly converting crowdfunding page no matter which platform you choose.When you're ready to press launch.I will teach you how to use your following and contacts and turn them into backers. I'll show you how to ensure you reach 30% of your goal in the first 48-72 hours - statistically this will give you a 90% chance of success. I will then teach you exactly what to do each day of your campaign to keep the backers coming in and multiple emergency strategies if things aren't going as planned.
