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所在平台: Udemy |
课程主页: https://www.udemy.com/course/learn-digital-marketing-y/
课程评论：没有评论
课程名称：学习数字营销 概述：如果您决定学习数字营销并开始您的数字营销职业，首先需要了解数字营销的基础知识。在报名任何培训项目之前，课程内容的重要性毋庸置疑，本课程也不例外。本单元旨在为学生提供数字营销的基础，评估一些已知的数字营销策略开发方法，并解释这些方法如何与综合数字营销相结合，以吸引受众及其相关风险。课程还将区分传统营销与数字营销，以及数字营销平台、细分策略和数字营销计划之间的区别。课程内容包括数字营销的概念、重要性以及数字营销平台和细分技术的讲解。 课程成果：完成本课程后，您将能够： - 翻译一些关键的营销和商业模型，以帮助构建数字营销策略。 - 回顾数字营销的历史，为您的数字战略计划提供背景。 - 描述在线市场存在、细分、营销的4个P及其对数字营销的影响。 - 讨论综合数字营销的机会与风险，概述制定数字营销计划的方法。 - 解释实现竞争成功所需的关键数字营销活动。 此课程为希望进入数字营销领域的学习者提供了一条明确的学习路径，帮助他们在不断发展的数字环境中取得成功。
Since you have decided to learn Digital Marketing and start your career as a Digital Marketer, the main thing that you need to know is the basics of digital marketing first.Before enrolling in any training program, the course content is given a lot of importance, and so is the case with this Digital Marketing course as well.This unit is designed to provide students with a foundation in digital marketing, assess some of the known methods for developing a digital marketing strategy, and explain how they relate to integrated digital marketing for engaging audiences and the dangers that come with it. It will also differentiate between traditional and digital marketing, as well as between digital marketing platforms, segmentation tactics, and the digital marketing plan. The concept of digital marketing, the importance of digital marketing and digital marketing platforms, and digital marketing segmentation techniques are explained.Course OutcomesAfter completion of this course, you will be able toTranslate some of the key marketing and business models that will help to shape your digital marketing strategy.Review the history of digital marketing to give some perspective to your digital strategic plan.Describes online market presence, segmentation, and the 4 Ps of marketing and their implications for digital marketing.We will discuss the opportunities and risks of integrated digital marketingoutline an approach to developing a digital marketing plan.I will explain the key digital marketing activities needed for competitive success.
