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所在平台: Udemy |
课程主页: https://www.udemy.com/course/learn-digital-marketing-from-scratch/
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课程名称：数字营销完整课程 - 从零开始学习 课程概述： 您是否希望开始您的数字营销之旅？如果是，那么这门课程正适合您。本课程涵盖了所有数字营销人员应了解的八个重要模块。数字营销是利用互联网和基于网络的数字技术（如桌面计算机、手机和其他数字媒体平台）来推广产品和服务的营销组成部分。90年代和2000年的发展改变了品牌和企业利用技术进行营销的方式。随着数字平台越来越多地融入营销计划和日常生活，数字营销的重要性日益凸显。 课程内容包含以下模块： 模块 1：数字营销简介 - 什么是数字营销？ - 数字营销趋势 - 数字营销的重要性 - 学习数字营销的主要原因 - 数字营销渠道（SEO、PPC、内容营销、社交媒体营销、电子邮件营销） - 谷歌分析 - 转化率优化 模块 2：搜索引擎优化 - SEO的必要性 - 什么是搜索引擎优化？ - SEO的类型 - 搜索引擎的工作原理 - 策略和方法 - 关键词优化 - 页面优化与链接相关因素 模块 3：通过谷歌广告进行付费营销 - 广告的概念 - 付费搜索的概念 - 谷歌广告的必要性和业务目标 - 谷歌广告账户结构及设置方法 模块 4：社交媒体营销 - 社交媒体营销的定义与工具 - 社交媒体营销的最佳实践 模块 5：联盟营销 - 了解联盟营销的基本术语和工作机制 - 设置联盟营销作为商家的步骤 模块 6：数字营销计划与策略 - 制定数字营销计划的重要性 - 有效营销计划的构建和最佳实践 模块 7：创建 IDM（综合数字营销）活动 - IDM活动的必要性及挑战 - 实例分析 模块 8：数字营销职业发展 - 数字营销人员的角色及其职业选择 - 如何成为数字营销人员 - 不同层级的面试问题 通过这门课程，您将获得数字营销的全面理解和实践技能，为您未来的职业发展打下坚实基础。
Are you looking to keep your first step into digital marketing? Then this is the right course for you.This course explores the eight (8) important modules of Digital Marketing that all the digital marketers should know.Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday lifeValue Packed Topics Covered in this Course:? Module 1: Introduction to Digital MarketingIntroduction1. What is Digital Marketing?2. Digital Marketing Trends3. Importance of Digital Marketing4. Top reasons to learn Digital Marketing5. Channels of Digital Marketing-SEO-PPC-Content Marketing-Social Media Marketing-Email Marketing6. Google Analytics7. Conversion Rate Optimization? Module 2: Search Engine Optimization1. Why do you need SEO?2. What is Search Engine Optimization?3. Types of SEO4. How does Search Engine work?5. Tactics and Methods6. How to optimize Keywords?7. Title Optimization8. SEO Tools9. Guidelines10. What is On-Page SEO?11. Importance12. What are On-Page ranking factors?13. Proper insights about On-Page SEO13. Best tricks and practices14. What is Off-Page SEO?15. Importance16. Link and Non-link related Off-Page SEO factors17. Backlinks18. Off-Page vs On-Page SEO19. Benefits? Module 3: Paid Marketing with Google Ads1. Concept of Advertisements2. Concepts of Paid Search-AdRank-Quality Score-Quality Score Example-Types of Search Queries-Navigational Search Queries-Informational Search Queries-Transactional Search Queries3. Why Google Ads4. Business Goals5. Search Ads6. Google Search Network7. Google Ads Account Structure8. Keyword Match Types9. Google Ads Interface10. Display Ads11. Display Ads Targeting options12. Video Ads13. App Ads14. Shopping Ads15. Metrics for SEM16. Introduction to Google Ad Sense17. Types of Ads18. How does AdSense work?19. Getting paid AdSense20. Methods of Payment of AdSense21. Metrics of AdSense 22. Managing Google Ads-Steps for setting up Paid Campaign-Identify Measurable Goals-Google Keyword Planner-Views Ads in Data Analytics-Multi Chain Funnel Report-Optimization? Module 4: Social Media Marketing1. What is Social Media Marketing2. Pillars of Social Media Marketing3. Social Media Marketing Tools4. Social Media Tips5. How to choose the best platform?? Module 5: Affiliate Marketing1. Understand Affiliate Marketing2. Key Terminology3. How does Affiliate Marketing works4. Setting up Affiliate Marketing as Merchant5. Setting up Affiliate Marketing as Affiliate? Module 6: Digital Marketing Planning & Strategy1. Why Digital Marketing Plan is necessary?2. What is the structure of a marketing plan?3. How to make an effective marketing plan?4. Best practices5. Why do you need a digital marketing strategy?6. What is a Digital Marketing Strategy?7. How to get started?8. Key points to note9. How to structure a Digital Marketing Plan?10. Tactics to tackle the challenges ? Module 7: Create an IDM Campaign1. Need of IDM Campaign2. Challenges in IDM3. Integrated Digital Marketing Strategies4. Examples of IDM Campaign? Module 8: Digital Marketing Career1. Who is a Digital Marketer?2. Why choose Digital Marketing?3. How to become a Digital Marketer?4. Beginner-level Interview Questions5. Executive-level Interview Questions6. Managerial-level Interview Questions
