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所在平台: Udemy |
课程主页: https://www.udemy.com/course/learn-customer-analytics-market-segmentation-and-targeting/
课程评论：没有评论
课程名称：市场营销客户分析、细分和定位 课程概述：本课程旨在教授一些重要的市场营销技能，例如市场分析、客户细分、媒体和网站选择，以及目标客户的精准定位。学员将掌握分析客户和找到适合自己品牌、产品或服务的正确客户群体的能力。课程内容包括如何找到合适的目标客户以及相应的定位策略，涵盖小众市场定位和大众市场定位。此外，课程还将介绍一些强大的工具和技术，帮助学员通过基于地理位置的市场分析工具深入了解美国及其他国家的市场情况。 通过案例研究方法，讲师将分享在咨询项目中使用定性技术为客户定义不同客户细分的经验，并阐述如何选择合适的客户群体并设计营销活动以触及这些目标群体。这门课程是讲师在美国最大商学院教授的一部分，适合任何与商业和市场营销相关的人士。 本课程强调了一个关键原则：识别出适合您产品或服务的正确客户，并通过适当的渠道（如电视节目、数字媒体、报纸等）进行精准营销，这是每个成功市场营销策略的核心。如果不实施本课程教授的概念，成功的机会将大大降低，同时也有可能浪费宝贵的市场营销资源。
Learn some of the most important marketing skills such as marketing analytics, customer segmentation, media and website selection, and targeting. The ability to analyze customers and find the right group for your brand, product, or service. You will learn how to find the right target and the right targeting strategy; Niche or Mass Targeting. Additionally, you will learn powerful tools and techniques to generate deep insight about any location in the United States and other countries by Location Based market analytics tools I will teach you here.Also, using a case study method, I will teach you how I used a qualitative technic in one of my consulting projects to define different customer segments for my client and then picking the right groups and designing a marketing campaign to reach to the target groups. This is part of a course I teach in one of the largest business schools in America and I am sure will be useful to anyone involved with business and marketing. In this course I teach you one of the most important of these principles. That is, knowing the right customer for your product or service (whatever they may be) and targeting them with the right vehicle (TV programs, Digital, Newspapers, etc). This is the essence of every successful marketing strategy. Unless you implement the concepts I teach you in this course, you will not have a high chance of success and you run a high risk of wasting your precious marketing resources.
