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所在平台: Udemy |
课程主页: https://www.udemy.com/course/learn-b2b-powered-by-account-management/
课程评论：没有评论
课程名称：通过账户管理学习B2B营销 课程概述：掌握B2B营销与战略账户管理的秘诀。本课程全面介绍了B2B成功所需的知识，专为专业人士、企业家及有志于营销的人士设计，提供在复杂的商业对商业关系中蓬勃发展的工具和策略。 课程首先帮助学员建立B2B营销原则的坚实基础，学习如何理解企业的采购决策、如何对工业市场进行细分与目标定位，以及如何制定价值驱动的提案。接着，深入研究战略账户管理的艺术，学习如何管理关键客户关系、制定个性化的账户计划，并通过以客户为中心的解决方案推动长期增长。 本课程融合了理论与实践见解，无论你是B2B的新手还是希望提升技能的专业人士，都能够受益。实际案例研究、模板和可行性框架将引导你完成每一步。 完成课程后，你将有信心吸引、留住和发展高价值B2B账户，将营销策略转化为可衡量的商业成果。现在就报名，成为B2B营销和账户管理专业人士，准备在B2B领域实践账户管理，并帮助初学者引导市场发展。
Mastering B2B Marketing & Strategic Account ManagementUnlock the secrets of B2B success with this comprehensive course on B2B Marketing and Account Management. Designed for professionals, entrepreneurs, and aspiring marketers, this course provides the tools and strategies needed to thrive in the complex world of business-to-business relationships.You'll start by building a strong foundation in B2B marketing principles-how businesses make purchasing decisions, how to segment and target industrial markets, and how to craft value-driven propositions. From there, dive deep into the strategic art of account management. Learn how to manage key client relationships, create personalized account plans, and drive long-term growth through customer-centric solutions.Whether you're new to B2B or looking to refine your skills, this course blends theory with practical insights to help you develop a high-impact marketing and client management approach. Real-world case studies, templates, and actionable frameworks will guide you every step of the way.By the end of the course, you'll have the confidence to attract, retain, and grow high-value B2B accounts-turning marketing strategies into measurable business results.Enroll now to become a B2B marketing and account management professional. You will be ready to practice the account management in B2B and become a successful sales person. You will also be able to guide the beginners on B2B market place.
