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所在平台: Udemy |
课程主页: https://www.udemy.com/course/lead-generation-cold-emails/
课程评论：没有评论
Coursera 课程《冷邮件和销售培训》课程总结： 本课程旨在教授学员如何撰写有效的冷邮件以进行外展（提供分步指导），并学习如何将潜在客户转化为已成交的客户，同时避免被视为垃圾信息。 **核心内容：** * **冷邮件外展策略：** * 规划冷邮件外展。 * 提供分步写作冷邮件的技巧和具体案例。 * 介绍14个提高转化率的秘诀。 * 分享免费的文案写作课程。 * **销售培训：** * 讲解 PQC 销售流程（潜在客户 - 资格审查 - 成交）。 * 教授如何识别目标客户的活跃领域。 * 指导如何以非垃圾信息的方式进行联系。 * 分享“7 小时定律”以获取客户。 * 提供如何摆脱垃圾邮件筛选的技巧。 * 教授如何处理客户表示兴趣后的后续步骤。 * 介绍销售电话的流程。 * 指导如何成功完成交易并收款。 * 强调避免在销售电话中犯错的注意事项。 * **附加内容：** 高级别冷邮件策略。 **课程收益：** * 学会写出能有效连接潜在客户并成功安排会面的冷邮件。 * 掌握最有效的冷邮件公式，以获得回复。 * 学习写出能吸引打开率并转化为销售的说服性冷邮件。 * 运用经过验证的冷邮件文案技巧进行销售。 * 理解冷邮件成功或失败的原因，避免无效尝试。 * 避免将冷邮件变成“潜在客户驱赶剂”或被标记为“垃圾邮件发送者”的新手错误。 * 掌握14种能提升回复率的冷邮件技巧。 * 学会专业地进行销售电话并对潜在客户进行资格审查。 * 获取可用于冷邮件营销的免费文案写作课程。 **整体目标：** 学员将获得自信，能够有效地进行外展，并开始赢得付费客户。
In this course you'll learn how to write effective emails for cold outreach (step-by-step), and you'll also learn how to turn a prospect into a closed deal without being spammy.Email is an effective way to make contact, if you do your homework before hitting "send". Considering that the average office professional receives 120 new emails per day, it's no wonder it's a challenge to get your emails read.Imagine someone receiving a cold email from you. Why would they open it? They have no idea who you are, what you do, so why should they care about what you're offering?This doesn't mean you should completely forget about emailing prospective customers. Email remains one of the best ways to communicate and interact with your audience. It's just that the days of spray-and-pray email are over. Instead, you need to update your approach to cold emailing - and converting - by taking the steps I'm teaching in this class.Apart from cold email outreach, there are other ways to reach out in a non spammy way and everything starts by understanding the sales cycle (Prospect - Qualify - Close). Essentially you have to come up with a strategy to reach out to your potential client without being spammy, otherwise you will drive them away from you. In this course we'll go over the sales process with examples, and by the end of it you'll have the confidence to reach out and start getting paying clients.What we'll cover in this class:Planning your cold email outreachStep by step writing cold emails with examples14 tips that increase conversionsHow to get free copywriting lessonsSales TrainingThe PQC sales process (Prospect - Qualify - Close)How to identify dream client's hangout spotsHow to reach out in a non-spammy wayThe 7 hour rule of getting a clientTips to rise above the spamWhat to do after they said they interestedThe flow of a sales callHow to close the deal and take paymentsHow to not mess up the sales callBONUS: High level strategy for cold emailsWhat you'll learn:This class will teach you how to write effective cold emails which will result in connecting with prospecting clients via cold email marketing and set meetings with people you've never spoken with before!After this course, you will know the MOST EFFECTIVE cold-email formula that will result in replies!Techniques on writing persuasive cold emails that will get them opened and convert into salesUse proven cold email copywriting techniques that sell. Understand why some cold emails work and why others fail will save you the heartbreak of winging it and failing.Avoid rookie mistakes that turn cold email into a "Prospect Repellent" or Marks you as a "Spammer"Learn 14 response-boosting cold email techniquesHow to take sales calls like a pro and qualify the prospectGet free copywriting lessons that you can implement in your cold email marketing.
