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所在平台: Udemy |
课程主页: https://www.udemy.com/course/lead-generation-cold-calling-mastery/
课程评论：没有评论
**课程名称：** 客户开发冷呼专家 (Lead Generation Cold Calling Mastery) **课程概述：** 本课程由 RocketSales Solutions 的创始人 John McCarthy 主讲，强调销售技能的重要性，认为它是各行各业的基础。课程内容全面，涵盖 30 多个主题，旨在教授学员客户开发的核心技巧，包括： * **基础销售知识：** 提升在冷呼和建立讲话脚本时的自信。 * **客户开发方法：** * 冷呼 (Cold Calling) * LinkedIn 潜在客户开发 (LinkedIn Prospecting) * 冷邮件 (Cold Emailing) * 识别和筛选潜在客户 (Identify and Qualify Leads) * 建立目标客户列表 (Build a Targeted Lead List) * 撰写销售脚本 (Build Your Own Scripts) * 其他客户开发形式 (Introduction to other forms of lead generation) * **心理学应用：** 学习如何运用心理学进行说服。 * **克服障碍：** 有效处理客户异议，消除被拒绝的恐惧。 * **提升绩效：** 提高销售业绩和个人工作动力。 **课程特色：** * **知识与实践结合：** 包含知识性、应用性和情景化测试，帮助学员巩固所学。 * **实际案例分析：** 提供大量成功的 LinkedIn 消息、邮件和冷呼录音示例。 * **动手实践：** 包含两项实际操作的作业。 * **免费赠品：** 课程结束后，可根据要求获得定制销售脚本（尽管学员届时应已掌握自行制作脚本的能力）。 **讲师简介：** John McCarthy 是一位经验丰富的销售专家，RocketSales Solutions（北美一家客户开发公司）的创始人，拥有商业学士学位，并正在攻读市场营销 MBA。他拥有多项创业经验，并成功培训过 100 多人，管理过一个 15 人的全职销售团队。 **课程价值：** 本课程被认为极具价值，因为所教授的销售技能和知识能够带来可观的投资回报。
"An investment in knowledge pays the most interest" Benjamin Franklin.But what type of knowledge pays the most? Sales. Sales skills are fundamental to any person in any career path. Think about it. Lawyers have to sell the judge and clients, doctors have to sell their clients on a treatment plan, and we even sell our friends or family on our daily ideas. Selling is ubiquitous. Why not start with this course? It will teach you the fundamentals of sales: lead generation, cold calling, LinkedIn prospecting, cold-emailing and more. This course will cover over 30 topics in total and has many quizzes that involve knowledge-based, application and scenario-based learning. Moreover, there are two hands-on assignments and many examples of successful LinkedIn messages, emails, and voice-recorded cold calls.Throughout this course, you will gain:Confidence during cold callsConfidence in script buildingAbility to handle objections and eliminate the fear of rejectionIncreased sales performanceHow to increase motivationHow to use psychology to persuadeHow to identify and qualify leadsHow to build a targeted lead listHow to build your own scriptsIntroduction to other forms of lead generationAnd much, much more!Why is this course valuable? Because it's sales. Sales skills and knowledge will pay a return on your investment.Who is the instructor of this course? The course instructor is John McCarthy, founder of RocketSales Solutions, a lead generation company based in North America. John McCarthy is a business graduate pursuing an MBA in marketing and has owned many small companies. John McCarthy has trained over 100 individuals and managed a full-time salesforce of 15 people. FREEBIESAfter this course, you will receive:Custom script if requested, although you should be a pro at making your own after this course!
