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所在平台: Udemy |
课程主页: https://www.udemy.com/course/launch-your-business-in-7-days-using-the-mvp-methodology/
课程评论：没有评论
课程名称：独立创业者：从创意到首次商业启动 课程概述： 启动一个商业并没有想象中那么难。许多人认为在开始创业之前需要大量资金、员工、律师、租赁协议和会计师，这些观念实际上是错误的。你可以在几乎没有资源的情况下，今天就开始你的商业。课程将教你如何在学习的同时开始盈利，以及如何从零开始正确地启动和发展业务。 课程内容： 本课程包含了一切你需要了解的启动业务的知识，采用了易于理解的视频课程和工作簿，总时长为45分钟，学习进度自定。课程结束后，你的挑战将是推出你的首次最小可行产品（MVP）。 模块1：商业基础与愿景塑造 在这一模块中，讲师将指导你完善商业愿景，并将其转化为你将用于推广MVP产品的市场语言。你将学习如何命名你的公司，识别有潜在需求的客户，并合理合法地注册你的商业。 包含工作簿： - 理想客户工作簿，帮助你识别愿意为你的价值买单的客户 - 商业命名工作表，帮助你选择或验证你的商业名称 - 价值观工作表，帮助你识别价值观，并整合到你的业务中 模块2：构建你的MVP产品 第二模块将介绍什么是最小可行产品（MVP），并以其他小企业主的真实案例为例，教你使用我的推荐软件和启动策略，迅速构建你的MVP产品。 MVP定义： 最小可行产品是你正式产品的简化版，用于测试市场需求并验证你的产品是否具有潜力。在投入更多时间和资金之前，先测试市场需求是所有大科技公司早期成功的策略。 模块3：创业时需要摆脱的三种限制性思维 本模块将讨论创业过程中最影响你的三种限制性思维，并教你如何打破它们。 讲师介绍： 克拉拉·布坎南（Clara Buchanan），网络开发者及商业增长策略师，被《下一网》评为行业十大增长营销专家之一。她与客户共同打造并启动了100多家公司，已指导超过250名创业者。通过她的课程，克拉拉旨在使全球创业者更容易获取商业知识。她的职业生涯包括与TechStars和NYU大学合作指导教育科技创业公司，帮助法国虚拟现实/增强现实初创企业进入美国市场等。 这个课程将是你启动自己的商业旅程的第一步，让你在没有繁琐准备的情况下，快速实现梦想。
Launching a business is easier than you think. Most people believe you need tens - if not hundreds - of thousands of dollars, employees, lawyers, a lease agreement, and accountants all before you can start a business. This is all false. In fact, you can start your business today with little to no resources in your corner. Why? Because I'll teach you how to start generating profit as you learn and how to properly start and grow from zero.With this course, you can start a business today without:An MBA or any college educationInvestorsPrevious experienceA finished idea or productWaiting months before turning a profit- Course CurriculumEverything you need to start a business broken down into a 45-minute self-paced courseIn this course, I've included everything you need to know to get your business off the ground in condensed but easy-to-understand video lessons and workbooks. At the end of the course, your challenge will be to launch your first MVP.Module 1: Business Fundamentals & Crafting your VisionIn module one, I'll guide you through refining your vision for this business and translating that into marketing verbiage that you'll use to promote your MVP offering. Then we'll go over naming your business, identifying customers that are hungry for your offering and have their wallets out for you, and incorporating your business legally.Included workbooks:Ideal customer workbook to help you identify customers who will pay you what you're worthBusiness naming worksheet to help you choose a business name or validate that the one you have is goodValues worksheet to identify your values so we can integrate them throughout your businessModule 2: Building your MVP offeringIn module two I'll show you what a Minimal Viable Product is with real-world examples from other small business owners like you. You'll learn my go-to softwares and learn launch tactics to start crafting your MVP offering right away.What's an MVP?A Minimal Viable Product is a smaller version of your official product/offering that is used to test demand in the market and validate that your product/offering is a good one. Testing demand before investing more time and money into an idea is the tactic that all big technology companies used in their early days.Module 3: Three limiting mindsets to throw to the curb when starting a businessHere we approach the three most impactful limiting mindsets you can have when starting a business and disarm them.- Instructor IntroductionMeet your instructor, Clara BuchananClara is a web developer and business growth strategist who has been recognized by The Next Web as one of the top 10 growth marketers in the industry. She has built and launched over 100 companies with her clients and mentored 250+ entrepreneurs and counting in partnership with accelerators and colleges nationwide. After growing her solo practice to multi-six figures, she now aims to make this knowledge more accessible to entrepreneurs worldwide via her courses here.Throughout her career she has:Mentored EdTech startups in collaboration with TechStars and NYU University.Partnered with the French Embassy to launch French VR/AR startups into the US market.Taught Neurobranding workshops at C2 Montreal and Ascent Conference in NYC.Guest taught MBA students at FIT University.Been sponsored by the US Embassy in Bern to judge Europe's largest hackathon.Mentored Canadian startups in partnership with Cirque du Soleil.Keynoted on User Adoption for Emerging Technologies at Zurich's Digital Festival.Partnered with the Made in NY Media Center by IFP to mentor media-focused startups.
