|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/launch-your-author-brand-and-platform/
课程评论：没有评论
课程名称：打造您的作家品牌与平台 课程概述： 《打造您的作家品牌与平台》是一门全面的在线课程，旨在帮助新作者建立个人品牌和有效的推广策略。课程包括： - **10个逐步指导的课程**，帮助您了解成为成功作者的必备知识和技能。 - **15个额外的优秀资源**，提供更深入的学习材料和实用工具。 - **7个“超出额外”专家交流会**，邀请成功作者分享实用经验，包括新作者须知、代理人建议、书籍俱乐部拜访以及公众演讲等主题。 课程内容包括： 1. **融入写作社区**：学习加入相关组织及如何建立线上和线下联系。 2. **确定您的作者身份**：自我探索并找到与您相匹配的关键词，分享您的故事以连接读者。 3. **建立个人网站**：学习创建网站的关键内容和最佳实践，避免造成不必要的压力。 4. **社交媒体运用**：了解在何时何地发布内容最有效，怎样优化社交平台。 5. **撰写博客**：设计博客名称、主题及建设读者群的方法。 6. **建立订阅者名单**：学习为什么需要邮件列表，如何构建并使用它来促进推广。 7. **与其他作者合作**：进行调研，在线和线下连接，最佳实践分享。 8. **与读者建立联系**：了解您的读者，寻找书中主题与读者间的共鸣。 9. **定位自己为专家**：撰写客座文章，参与公共演讲的准备和实践。 10. **持续推广与发展**：扩展社交媒体，寻求书评和奖项，探索新的市场。 此外，课程还提供多种营销和公关的附加内容，社交媒体运用的实用技巧，以及专家交流的视频与问答，确保您掌握成为成功作者所需的全面技能。 这个课程不仅适合新手作者，也为希望扩大影响力的已出版作家提供重要的参考与指导。
What's included in Launch Your Author Brand & PlatformAccess to:✓ 10 Step-By-Step Lessons✓ 15+ Awesome Bonuses✓ 7 "Bigger Than a Bonus" Meet the Experts (insider secrets to success from the Masters - other authors!) training on goodies like do's and don'ts for new authors, agent advice, book club visits, and public speaking✓ Each lesson includes Rookie Mistakes to Avoid, Myth Busters, and How to Go the Extra Mile!FULL COURSE INFO:1. PUT YOURSELF OUT THERE IN YOUR WRITING COMMUNITYOrganizations to joinHow to best engageIn-person and online connections2. FIGURE OUT YOUR AUTHOR PERSONASoul-Searching: Who am I?Discover keywords, phrases that best fit youFind like-minded peopleShare your story to connect with readers!3. YOUR WEBSITEWhat you need to get startedWhat content to include for best engagementRecommended optionsBest website practicesHow to avoid overwhelm & get the darn thing done4. SOCIAL MEDIA ZONEWhere and when to postHow to find best-fit followersWhat to post for highest engagementHow to optimize your social media platforms5. YOUR BLOGName and platformWhat to blog aboutHow to build readershipBand with other bloggersBest practices6. BUILD A SUBSCRIBER LISTWhy you (absolutely!) need an email listNewsletter vs. bloggingWhat platform to useHow to build itContent to include7. BAND WITH AUTHORSHow to conduct researchHow to connect online and in-personHow to find other debut authorsBest practices to engage8. CONNECT WITH READERSHow to conduct researchCreate a profile of your readerWhere to find your readersLook to your book's themes for answersHow book bloggers are your friend9. POSITION YOURSELF AS AN EXPERT!How to write for others with guest postsWhere to find ideal blogsPresenting at in-person eventsHow to start small with public speakingHow to prepare to present with confidence10. NOW WHAT?Keep promoting!Grow your reviewsBook awardsExpand your social mediaPaid advertisingNew markets for your bookHow to continue a focus on community buildingMarketing Bonuses:Book Launch Countdown How to Best Run Book Ads Making a Book Trailer 101 Launch a Book Trailer/Cover Reveal The Awesome Resources Guide The Awesome Course PlannerNetworking Bonuses:Prepare for Public Speaking Writer Organizations by Genre and Region Publicity Bonuses:How to Write a Press Release How to Write a Review Request How to Write a Blurb Request How to Write a Guest Post Pitch Social Media Bonuses:Goodreads 101 Instagram for AuthorsTwitter 101 Rafflecopter 101 Meet the Experts: GuidesLiterary Agent Q & A Do's and Don'ts for New Authors Kick-Butt Debut Authors Meet the Experts: VideosAudiobook Production 101 Book Club Visits 101 Building Community Public Speaking 101
