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所在平台: Udemy |
课程主页: https://www.udemy.com/course/landing-page-design-optimization/
课程评论：没有评论
课程名称：着陆页设计与优化 - 创建有效的页面！ 课程概述： 本课程将深入探讨着陆页的创建方式以及如何优化其效果。并不是所有的着陆页都是相同的，成功的着陆页与优秀的转化率息息相关。本课程针对营销人员、设计师、创业者及任何希望提高其着陆页表现的人士，提供了所需的知识和技能。我们将回答以下问题：为什么某些页面不起作用？我们如何改进它们？转化率优化是否可行？答案是肯定的！ 本课程包含了以下主要内容： 1. 识别优劣着陆页的特征以及有效与无效的差异。 2. 创建高效页面的最佳实践，以及从何开始。 3. 运用战术设计技巧实现最大影响力。 4. 如何撰写有效的文案，吸引更多客户。 5. 转化率优化的技术考虑因素、提示与技巧。 6. 利用各种工具和测试方法优化你的页面。 7. 捕获更多潜在客户的有效策略，降低跳出率，并将潜在客户转化为买家。 8. 最重要的是，如何提高转化率（并可能增加收入）。 课程包括60多节课程，时长4.5小时，适合不同的学习节奏。你将获得大量实例、讲座要点总结、可打印的讲义以及各种资源，帮助你顺利完成课程。尽管表面上看似简单，但这项技能需要艺术感，同时需要低成本投入与高回报的潜力。如果你准备好停止亏损，立即开始学习转化率优化吧！
There are ‘ways' of creating a landing page, and WAYS of creating a Landing Page. Not all landing pages are built the same - as you may have noticed, or if not will soon discover. You might have questions: Why do some pages fail? Can they be improved? Can we do conversion rate optimization? The answer to this is a resounding yes, yes, and with some knowledge YES! [UPDATES planned for this course for 2020] Whether you are a marketer, designer, growth hacker, student, entrepreneur or business owner, heck! you could even be the poor person who cops the blame for under-performing landing pages - then this conversion rate optimization course is suited to you. I show you the most effective ways to use a landing page to: sell your products, offer your services, build your newsletter database, generate new leads - whatever your purpose. You can also use this information to fix a poorly performing landing page that already exists. Some of the things you will learn from this conversion rate optimization course include: 1. Identifying what makes a landing page good or bad, effective or abysmal 2. The best practices for creating pages THAT WORK - and where to begin 3. Using Tactical Design Techniques to achieve Maximum Impact 4. How to write GOOD, EFFECTIVE COPY to win more customers 5. Technical considerations, ‘hints and tips' and other helpful knowledge on conversion rate optimization 6. Optimizing your page with various tools and testing methods 7. Effective ways to capture more leads, and reduce bounce rates (and hopefully Converting those Leads Into Buyers or customers) 8. And most importantly HOW TO INCREASE YOUR CONVERSIONS (and possibly your top line!) Now wouldn't that be nice?? You don't have to shoot in the dark any longer. There are over 60+ lessons and 4.5 hours of content.You can even adjust the video playback speed to suit your learning speed. I'll provide you with a wide range of examples, lecture 'main point' summaries, printable handouts and resources to guide you through the course. It's not rocket science, but it is an art. It requires little investment, with the potential for maximised returns. So if you think you're ready to stop losing money, jump right in and start learning conversion rate optimization now!
