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所在平台: Udemy |
课程主页: https://www.udemy.com/course/landing-page-design-course/
课程评论：没有评论
课程名称：数字营销的着陆页优化与设计 课程概述：你知道人类的注意力持续时间比金鱼还要短吗？金鱼为9秒，人类为7秒。面对如此短暂的注意力时间，你的着陆页必须在极短的时间内发挥出巨大的作用。通过一页内容，你需要吸引和吸引用户对你的产品和服务的兴趣，促使他们采取最有利的后续行动，并提供联系信息以便在需要时获得帮助。这对单一页面来说压力巨大，因此，遵循最佳实践来创建引人注目且有效的着陆页设计非常重要。 在本课程中，我们将深入分析当前在线上表现最佳的着陆页，探索它们成功或失败的原因。课程将分析超过100个真实的着陆页，着重介绍它们在吸引注意力、激励行动和提升转化率方面的策略和设计元素。你还将学习如何通过提高各个元素的有效性来优化你的着陆页设计，包括：标题、行动号召、背景、图片等。 每个着陆页都需要有明确而集中的目标。通过设定特定的行动目标，比如按钮或电子邮件表单，你可以引导访问者采取特定行动，无论是购买还是订阅电子邮件，这完全取决于你。所以，立即参加这个课程，让我们开始设计有效且令人惊叹的着陆页吧！
Did you know the human attention span is shorter than a goldfish's? Goldfish = 9 seconds Humans= 7 seconds With an attention span shorter than a goldfish, your landing pages have a lot of work to do in a short amount of time. With just one page, you have to entice and interest people with your product and services, convince them to take the most beneficial next step, and provide them with contact information for assistance should they need it. That's a lot of pressure for just one page, so it's important to follow the best practices to creating an eye-catching and effective landing page design.On this course we'll break down hundreds of the top-performing landing pages online right now and see what they are doing (or failing to do).With over 100+ Real Landing Pages Analyzed, we will see the strategies and design elements they use to retain people's attention, inspire action, and boost conversions. You'll also learn how to optimize your landing page designs for maximum conversions by increasing the effectiveness of individual elements like: HeadlinesCall-to-actionsBackgroundsImagesand more!Every landing page needs to have a clear and focused goal. By having a particular action in mind, like a button or an email form, you will be able to guide your visitors into taking a specific action, whether it's a purchase or an email subscription, that's entirely up to you. So, take this course now, and let's start designing stunningly effective landing pages!
