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所在平台: Udemy |
课程主页: https://www.udemy.com/course/landing-page-design-best-practices/
课程评论：没有评论
课程名称：着陆页设计与转化率优化 课程概述：该课程是2018年全新推出的畅销课程，旨在帮助网站所有者、在线营销者和企业家掌握着陆页设计的基本原则和转化率优化的技巧。课程将通过真实案例研究、实际实验和大量在线示例，逐步指导学员设计能实现2到5倍转化率增长的着陆页。 **课程内容亮点：** - 本课程不涉及网页开发技术（如CSS、HTML或JavaScript），而是专注于良好的着陆页设计的心理学原理及购房者旅程的理解。 - 学习如何测试设计，确保最终的着陆页能够使转化率提高20-30%。 - 学习使用稀缺性、互惠让步和认知失调等说服框架，撰写吸引用户的标题和行动号召，设计明确的转化目标。 - 提升设计能力，使着陆页在可读性、简洁性、感知价值和清晰度方面做到更好。 - 如何在有限预算内进行专业的可用性测试，以及如何从头开始在自定义域上构建着陆页，无需编写代码。 - 理解Fogg行为模型和AIDA销售漏斗的应用及其重要性。 此课程不仅提供对着陆页设计的深刻见解，还有助于提升您在线业务的成功率。课程价格仅相当于与朋友外出就餐的费用，但所带来的转化提升将是巨大的。凭借讲师丰富的咨询经验，课程将帮助您识别并解决设计中存在的问题，解决导致访客流失的瓶颈。 **课程优势：** - 终身访问课程及未来更新 - 超过10小时高质量、最新的视频讲解 - 练习和反馈 - 学生专属讨论论坛 - 30天无条件退款保证 - 超过11,000名注册学生，平均评分为4.8 课程期待与您在课堂上见面，共同提升着陆页设计与优化的技能！
**Brand New For 2018 - The Bestselling Landing Page Design Course on Udemy**Join over 96,000 of your fellow website owners, online marketers and entrepreneurs in learning the fundamentals landing page design and conversion rate optimization.I will walk you through every step of landing page design with real life case studies, actual experiments and tons of examples from around the web. By the end of this course, you'll be able to design landing pages that converts 2X - 5X more than your current landing pages. **Disclaimer**This is not a web development course. This course will not teach you CSS, HTML or JavaScript. This course will teach you the fundamental psychological principles of good landing page design, and it will help you understand the buyer's journey so you can design landing pages that convert better. I will also be teaching you how to test your designs so you can design final landing pages that will convert 20-30% more than your current website and landing pages.Good landing page design isn't just a nice thing to know - it's absolutely essential to the success of your online business. Whether you're in lead-gen, ecommerce or consulting, effective and clear landing page design can spell the difference between a positive and negative ROI. A report released by Adobe and eMarketer revealed that companies spend double on traffic acquisition than they do on conversion rate optimization and implementing better landing page design. That's a huge mistake and you're leaving a lot of money on the table. What's the point of buying traffic to your site if you don't put in the effort to understand how to convert it? In this landing page design course you will learn: How to implement persuasion frameworks like scarcity, reciprocal concessions and cognitive dissonance theory in your landing page designHow to write headlines and calls to action that will motivate your users to act instead of turning them off How to design an action block with a clearly defined conversion goalHow to triple your conversion rates by using the principles of readability, simplicity, perceived value and clarity in your landing page designHow to run professional usability tests on a tight budgetHow to build a landing page from scratch on a custom domain without writing a single line of code The Fogg Behavior Model and how it applies to good landing page designWhy understanding the AIDA sales funnel is so important in conversion rate optimization.and much, much more!For the price of dinner out with your friends, you have the power to transform your landing page into a sales machine. I guarantee you there are significant issues with your landing page design that are causing visitors to leave when they would have converted. You're leaving money on the table. If you think this stuff is complicated, it's not. If you think landing page design stuff is expensive, it's not. If you think conversion rate optimization is time consuming, it's not.If you think watching this course won't make a different to your bottom line.think again.I've consulted with hundreds of companies around the world and have redesigned websites for publicly traded companies and businesses generating over 1 Billion dollars annually. Trust me, I learned all this the hard way. This is the course on landing page design I wish I had when I was first starting out! Enroll today and enjoy: Lifetime access to the course and all future updatesOver 10 hours of high quality, up to date video lecturesExercises and feedback Access to the student-only discussion forum30 day, no questions asked, money back guaranteeOver 11,000 studnets enrolled 4.8 average student ratingThanks again for checking out my course and I look forward to seeing you in the classroom:)
