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所在平台: Udemy |
课程主页: https://www.udemy.com/course/kpis-for-user-experience-ux-measuring-success-in-design/
课程评论：没有评论
课程名称：用户体验（UX）的关键绩效指标（KPI）：设计成功的衡量 课程概述： 在当今数据驱动的世界中，用户体验设计师不仅需要创造直观且引人入胜的用户体验，还必须通过明确且可操作的关键绩效指标（KPI）来衡量其设计的影响。本课程提供了一份全面的指南，帮助学员理解、选择及追踪UX KPI，从而有效衡量设计工作的成功。 在本课程中，您将探讨推动商业成果的定量和定性指标，包括任务成功率、错误率、任务时间、转化率，以及客户满意度指标，如净推荐值（NPS）和客户满意度评分（CSAT）。您还将学习如何使用谷歌分析、热图和A/B测试等基本工具，收集有关用户行为的有意义的数据。 课程涵盖的核心概念包括：客观KPI与主观KPI的区别、UX测量的商业案例，以及如何将UX目标与更广泛的商业目标对齐。课程将引导您了解高级指标，如任务放弃率和客户流失率，并提供真实案例研究，以展示KPI如何直接影响设计决策。 课程结束时，您将具备定义成功标准、分析用户数据以及向利益相关者呈现研究结果的实用技能。无论您是有志于成为UX设计师的初学者，还是经验丰富的专业人士，本课程都将使您能够做出数据驱动的决策，提升用户体验和商业成果。 主要收获： - 掌握关键的用户体验指标及其对设计的影响。 - 学习测量和解读用户行为的工具和技术。 - 获得通过数据有效传达UX改进的能力。
Course Description: KPIs for User Experience (UX): Measuring Success in DesignIn today's data-driven world, UX designers must not only create intuitive and engaging user experiences but also measure the impact of their designs through clear and actionable KPIs (Key Performance Indicators). This course provides a comprehensive guide to understanding, selecting, and tracking UX KPIs to measure the success of design efforts effectively.Through this course, you will explore both quantitative and qualitative metrics that drive business outcomes, including task success rate, error rate, time on task, conversion rates, and customer satisfaction metrics such as Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT). You'll also learn how to use essential tools like Google Analytics, heatmaps, and A/B testing to gather meaningful data on user behavior.The course covers core concepts like the difference between objective and subjective KPIs, the business case for UX measurement, and how to align UX goals with broader business objectives. It will guide you through advanced metrics, like task abandonment and churn rate, offering real-world case studies to see how KPIs directly influence design decisions.By the end of the course, you'll be equipped with practical skills to define success criteria, analyze user data, and present your findings to stakeholders. Whether you're an aspiring UX designer or a seasoned professional, this course will empower you to make data-driven decisions that enhance both user experience and business outcomes.Key Takeaways:- Master key UX metrics and their impact on design.- Learn tools and techniques to measure and interpret user behavior.- Gain the skills to communicate UX improvements effectively through data.
