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所在平台: Udemy |
课程主页: https://www.udemy.com/course/kpi-max-saas/
课程评论：没有评论
课程名称：流失率、客户生命周期价值、每月经常性收入、客户获取成本、净推荐值——20个你必须知道的SaaS指标 课程概述：在这个课程中，你将深入了解在软件公司工作时常见的关键性能指标（KPI），如流失率（Churn Rate）、每月经常性收入（MRR）、客户生命周期价值（LTV）、客户获取成本（CAC）、每用户平均收入（ARPU）、净推荐值（NPS）、客户满意度（CSAT）和客户努力评分（CES）等。如果你刚开始在软件公司工作，或即使在这行业已有一段时间但对这些指标不太自信，本课程将帮助你提升理解和报告的能力。课程的讲师曾在SaaS公司工作5年，如今负责管理销售策略团队，专注于数据报告。 因此，课程将浓缩作者多年来对SaaS指标的理解，教学内容包括：每个人都必须了解的十大SaaS指标（MRR、ARR、流失率、CAC、ARPU、CLV、LTV、NPS、CSAT、CES），并分享免费的KPI计算器，便于学员即时计算学习到的每个指标，无需作笔记。课程还提供美观的图表，以便用于你的下次演示。此外，本课程附带30天退款保证，为学员提供保障。 总之，这是一门旨在提升你对SaaS关键指标理解及应用能力的实用课程。
So you recently started working in a Software company and now you're hearing all these terms Churn rate, MRR, LTV, CAC, ARPU, NPS, CSAT, CES and you are researching the internet trying to figure out what the acronyms stand for. Or you actually have been working at your Software company for a while, but you don't feel confident talking about these Key Performance Indicators (short KPIs), because you don't fully understand how they are put together or how to report on them correctly.I know how you feel, because that's exactly where I was 5 years ago when I first started working for a SaaS company. Today, I get to manage a Sales Strategy Team and create weekly reports and boards slides, on these very same metrics.For that reason I decided to condense everything that I've learned about SaaS metrics into an online course, where I explain to you the top 10 SaaS metrics everyone should know about. I will also share my KPI calculator for free. This allows you to instantly calculate each and every metric you will learn here. No need to take notes!The course includes:Top 10 SaaS metrics everyone must know: MRR, ARR, Churn, CAC, ARPU, CLV, LTV, NPS, CSAT, CESA KPI Calculator (Google Sheet/Excel) that includes all discussed metrics - no need to take notesBeautiful graphs that you can use for your next presentationThis course comes with a 30 day money back guarantee.
