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所在平台: Udemy |
课程主页: https://www.udemy.com/course/knit-social-media-management-for-entrepreneurs/
课程评论：没有评论
Coursera 课程：面向企业家的社交媒体管理 **课程概述：** 本课程是为所有认识到社交媒体发布价值，但不知道如何发布、何时发布或发布什么内容的学习者设计的。课程面向企业家、小型企业主、营销新手、自由职业者和实习生。 **课程内容涵盖：** * 确定目标市场 * 进行客户发现 * 利用 Facebook Insights 和用户画像理解市场 * 定义品牌的声音、信息和个性 * 创建公司一致的品牌美学 * 学习内容创作和策划的工具、技巧 * 决定发布时间和频率 * 与受众互动 * 分析数据 **课程亮点：** * 共 9 个章节。 * 约 3.5 小时视频内容。 * 学完后，您将能够策划、创作、安排和追踪帖子，并与您的受众互动！
Social Media Management for Entrepreneurs is an in-depth course for anyone who knows the value of social media posting, but doesn't know how, when, or what to post. This course is for entrepreneurs, small business owners, marketing newbies, freelancers, and interns. This course will cover the following topics:Determining your Target MarketPerforming Customer DiscoveryUnderstanding your market with Facebook Insights and Buyer PersonasDefining your brand's Voice, Message, and PersonalityCreating your company's consistent Brand AestheticsUsing tools, tips, and tricks for Content Creation and CurationDeciding on when and How Often to PostEngaging with your AudienceAnalyzing the DataThe course is broken down into 9 sections, and contains about 3.5 hours worth of video. In just 3.5 hours, you'll be able to curate, create, schedule, and track posts and engage with your audience!
