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所在平台: Udemy |
课程主页: https://www.udemy.com/course/kind-ux-writing/
课程评论：没有评论
Coursera课程《告别“黑暗”UX写作：如何写出友善的UX文案》 **课程概览：** UX写作在数字产品中至关重要，旨在创造可访问、包容和愉悦的用户体验。然而，UX写作也可能被用作操纵用户（例如，诱导购买或订阅）的工具，这被称为“黑暗”UX写作或欺骗性UX写作。与此相对的是“同情心”UX写作，它关注用户的感受，同时有效解决他们的问题。本课程深入探讨这两种概念，教授如何避免“黑暗”UX写作并践行“同情心”UX写作，理论与大量实际案例相结合。 **目标学员：** * 所有UX写作者 * 与UX写作相关的从业者，包括UX/UI设计师、开发人员、产品负责人和项目经理 * （建议初学者先学习UX写作入门课程） **课程内容：** **第一部分：认识并规避“黑暗”UX写作** * 什么是“黑暗”UX写作 * “黑暗”UX写作的各种类型 * “黑暗”UX写作与“黑暗”设计模式的区别 * 如何避免创建“黑暗”UX模式 * 可替代“黑暗”UX文案的策略 **第二部分：践行“同情心”UX写作** * 什么是同情心 * 不同类型的同情心 * 什么是具有同情心的UX写作 * 什么是“同情心”UX写作 * 如何确保“同情心”UX写作 **附加信息：** 本课程是作者UX写作系列课程中的第11门。虽然有推荐的学习顺序，但每门课程都可独立学习。 **推荐学习顺序（作者建议）：** 1. UX写作入门 2. 向UX写作转型 3. 可访问UX写作 4. UX写作：找到你的声音和语调 5. UX写作实操：文档与流程 6. 用户研究与测试在UX写作中的应用 7. 包容性UX写作：身体能力与神经多样性 8. 包容性UX写作：性别、种族与年龄 9. 基于文化的UX写作 10. UX写作的本地化 11. **告别“黑暗”UX写作：如何写出友善的UX文案** 12. 打造你的UX写作作品集 13. 自由职业UX写作
UX Writing has become increasingly important for creating accessible, inclusive, and enjoyable user experiences in digital products of all kinds.However: UX Writing can be an excellent tool for crafting user experiences, but it can also be a powerful weapon.The latter is the case when we use UX Writing to trick users into something we want them to do, for example, buy our product or subscribe to our newsletter. Tricking users into doing what we want them to do is called deceptive UX Writing, also known as "Dark" UX Writing.On the other side of the same coin, there is compassionate UX Writing - the act of producing copy that acknowledges the feelings of our users while effectively solving their problems. This course discusses both concepts - "Dark" UX Writing and compassionate UX Writing - and we learn why and how to avoid the first and ensure the second, and as always, we will do so by working with both theory and a lot of practical examples.Who should joinThis course is a great choice for all UX Writers and for people who work with UX Writing, including UX and UI designers, developers, product owners, and project managers. It could be helpful to know what UX Writing is and what it is used for, so if you are a complete beginner, you may think about first checking out my introductory course here on Udemy.What you will learnIn the first part of this class, you will learnwhat "Dark" UX Writing isabout the different types of "Dark" UX Writinghow "Dark" UX Writing differs from "Dark" design patternshow we can avoid creating these patternsstrategies that we can use instead of using "Dark" UX copyIn the second part of this class, you will learnwhat empathy isabout the different types of empathywhat empathetic UX Writing iswhat compassionate UX Writing isHow to ensure compassionate UX WritingSounds good? Then join this class and learn how to avoid "Dark" UX Writing patterns and ensure compassionate UX Writing!If you want to take all of my UX Writing courses, here is the order recommend:1 Introduction To UX Writing2 Transitioning To UX Writing3 Accessible UX Writing4 UX Writing: Finding Your Voice and Tone5 UX Writing in Practice: Documentation & Processes6 User Research And Testing For UX Writing7 Inclusive UX Writing: Physical Abilities & Neurodivergence8 Inclusive UX Writing: Gender, Race & Age9 Culture-Based UX Writing10 Localization in UX Writing11 Fighting „Dark" UX Writing: How To Write Kind UX Copy12 Building Your UX Writing Portfolio13 Freelancing in UX WritingPlease note that all courses stand for themselves and that you don't need to take any course as a prerequisite for taking another one. You don't have to follow this order. This is only my very own suggestion, which is especially helpful when you need guidance on which course to pick next.
