Keywords for Etsy & TpT

所在平台: Udemy

课程主页: https://www.udemy.com/course/keywords-for-etsy-tpt/

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课程简介

**课程名称:Etsy & TpT 关键词指南** **课程概述:** 本课程是一门为Etsy和TpT的打印品创作者量身定制的入门课程,旨在帮助您找到最佳的关键词。无论您处于创作生涯的哪个阶段,这门自定进度的课程都将为您提供强大工具,让您的产品在搜索结果中脱颖而出,并精准触达您的理想买家。 **课程内容亮点:** * **关键词的含义与短语:** 深入理解关键词和关键词短语在产品曝光中的重要性。 * **关键词挖掘的挑战与策略:** 认识到关键词定位的“不有趣”之处,并学习如何克服它,找出最适合您产品的关键词。 * **换位思考,理解买家:** 学习如何站在潜在买家的角度思考,了解他们的搜索习惯和需求. * **寻找“甜点区”:** 掌握如何平衡关键词的月搜索量和竞争产品的数量,并学会利用这个“甜点区”为您的产品带来优势。 **为何选择本课程?** 许多优秀的打印品创作者在产品制作上投入大量精力,但在产品上线前的市场准备阶段却常常忽略了关键词的重要性。关键词是驱动产品流量的“主力军”。在标题、标签和描述中战略性地使用关键词丰富的短语,能够帮助您的理想买家在搜索人生、工作或学习中需求的解决方案时,更容易找到您的产品。 **课程特点:** 您可以选择在一天内完成本课程,但课程中的概念将随着您反复学习和实践而变得越来越有价值。 **总结:** 本课程将为您提供掌握Etsy和TpT关键词搜索的秘诀,助您提升产品可见度,吸引更多精准买家。

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课程详情

This course is an introduction to finding the best keywords for Etsy and TpT for printable creators.Written and recorded for creators of all stages, this self-paced class will give you the tools you need to help your products rise in the searches and get in front of your ideal buyers.This class is broken into 5 main sections:Understanding the meaning of keywords and keyword phrasesComing to terms with the UNFUN nature of locating the best keywords for your productsGetting in the mind of your ideal buyerIdentifying the sweet spot- a balance between the number of monthly searches for a particular term and the actual number of products competing for that phrase (and how to make this sweet spot work for you)This course can be consumed in a day, but will become more and more valuable as you revisit the concepts over time.Printable creators love to make their products, but so many fall short when preparing their products for market.Keywords are the workhorses which held drive traffic to your products.A successful printable uses keyword rich phrases in the title, tags, and descriptions of the product listing. These strategic placements of phrases help your ideal buyers find you as they search for solutions to fill a need in their life, work, or school.

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