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所在平台: Udemy |
课程主页: https://www.udemy.com/course/key-indicators-evaluator-kpi/
课程评论：没有评论
Coursera “关键绩效指标 (KPI) 评估员” 课程总结 本课程名为“关键绩效指标 (KPI) 评估员”。 KPI，即关键绩效指标（Key Performance Indicator）的英文缩写，在西班牙语中意为“关键绩效指标”或“绩效度量器”。它指的是一系列用于综合评估公司效率和生产力的数据。通过对企业活动进行衡量，KPI 能够帮助企业做出决策，并确定哪些行动最有效地实现了特定过程或项目设定的目标。 KPI 也被称为质量指标或关键业务指标，适用于任何商业领域和生产部门，尤其在网络营销领域得到广泛应用。 **KPI 的最终目标是帮助人们更好地决策，了解当前过程、项目、战略或活动的现状，从而为未来的行动方针提供依据。** **为什么使用 KPI 以及它们能带来哪些益处？** KPI 的使用带来多方面的好处： 1. **获取有价值且实用的信息。** 2. **衡量特定变量和从中得出的结果。** 3. **分析信息以及特定策略（以及执行这些策略的任务）所产生的影响。** 4. **对比信息，从而确定有效的策略和任务。** 5. **做出正确的决策。** 本课程的教学大纲未提供。
The term KPI, acronym in English, for Key Performance Indicator, whose meaning in Spanish would become Key Performance Indicator or Performance Meter, refers to a series of metrics that are used to synthesize information on the effectiveness and productivity of companies. Actions carried out in a business in order to be able to make decisions and determine those that have been most effective in meeting the objectives set in a specific process or project. KPIs are also known as quality indicators or key business indicators that can be used and applicable in any business area and productive sector, although they are used in a very common way in online marketing. "The ultimate objective of a KPI is to help make better decisions regarding the current state of a process, project, strategy or campaign and thus be able to define a future line of action." Why are KPIs used and what benefits do they offer? KPIs are used for various benefits: 1. They allow to obtain valuable and useful information. 2. Measure certain variables and results from said information. 3. Analyze the information and effects of certain strategies (as well as the tasks that were used to carry them out). 4. Compare information and determine effective strategies and tasks. 5. Make the right decisions.
