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所在平台: Udemy |
课程主页: https://www.udemy.com/course/key-account-management-program-kam/
课程评论：没有评论
课程名称：关键客户管理课程（KAM） 课程概述：在企业市场中，80%的收入来自20%的客户。因此，公司应根据这一比例合理配置资源（包括人员、投资、营销等）。在某些行业，如电信或能源，一个客户可能占据90%的收入。这意味着，管理这些关键客户的客户经理或团队需要具备丰富的经验和高级的管理能力。你认为你的公司是否需要一个关键客户管理程序？是否需要一个关键客户经理？如果是，那么你应该参加本课程。
As you know, in enterprise market, 80 % of revenue comes from 20% of company's customers. So the company should allocate its resources according this percentage. (People-investment-marketing-) In some cases, like telecom or energy sector, one customer generate 90 % of the revenue. This means, an account manager or a team with managers should be very senior end experienced to manage this account. What do you think? Do you need a key account program in your company? Do you need a key account manager in your company? If yes you should take this course.
