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所在平台: Udemy |
课程主页: https://www.udemy.com/course/kano-analysis-diagram/
课程评论：没有评论
**课程名称：** 卡诺模型分析 **课程概述：** 本课程将深入探讨广受欢迎的“客户之声”工具——卡诺模型。通过学习，您将掌握一个强大的框架，了解收集、分析和呈现客户数据所需的关键信息。您将学会如何全面有效地运用卡诺模型，与现有及潜在客户互动，深刻理解他们的满意、不满意以及让他们惊喜的因素。 课程将带领您一步步剖析卡诺模型图，讲解如何完成每个环节以达到最佳效果。您还将通过不同行业的实际案例演示，学习如何将这一强大工具应用于实践。 **课程重点：** * **工具基础与整体方法：** 全面理解卡诺模型的理论基础和应用方法。 * **客户之声：** 探索“客户之声”的定义、重要性以及获取途径。 * **卡诺模型分析图详解：** 分阶段解析卡诺模型图的构建过程，教授如何最大化其影响力。 * **实际应用演示：** 通过跨行业案例，学习卡诺模型的实操部署。 **学习成果：** 完成本课程后，您将能够自信地构建完整的卡诺模型分析图。这将使您在指导当前及未来产品和服务的决策时，能够更准确地把握客户体验、满意度和销售增长的关键驱动因素，从而有效提升整体业务表现。
The Kano Analysis Diagram is one of the most popular voice of the customer tools available, and for good reason. It provides you with a framework to understand what customer data you need, how to get it and how to present it effectively. By taking this course, you will learn how to deploy a Kano Analysis Diagram to full effect. This will empower you to engage with your current and potential customers to understand what delights them, what satisfies them and what dissatisfies them. Once you have graphically mapped this out, you can use your diagram to make big decisions, impact your people, processes and products alike. In this course, we will explore:- The fundamentals of the tool and the wider approach.- Voice of the customer - what it is, why it is important and how to get it.- The Kano Analysis Diagram, breaking it down stage by stage, explaining how to achieve each section to deliver maximum impact.- A range of demonstrations based in different sectors, educating you on how you can practically deploy this fantastic tool.At the end of the course, you will have the confidence to buildout a Kano Analysis Diagram in full. This will enable you to steer decisions on products and services both current and future, all with the aim of ensuring customer experience, satisfaction and sales all remain strong.
