|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/kano-analysis/
课程评论：没有评论
课程名称：Kano 分析专家 - 从基础到高级（认证课程） 课程概述：完成此课程的学生可申请 Quality Gurus Inc. 的认证考试，并获得经过验证的认证。该认证是自愿的，没有额外费用。Quality Gurus Inc. 是项目管理协会（PMI®）的授权培训合作伙伴（ATP # 6034），也是人力资源管理协会（SHRM®）的官方再认证合作伙伴。通过 Quality Gurus Inc. 获得的验证认证提供 2.0 个事先批准的 PMI 专业发展单位 (PDUs) 和 2.0 个 SHRM 专业发展积分 (PDCs)，且无需额外费用。本课程获得英国 CPD 机构的认证，您可为此课程申请 2.0 个 CPD（认证编号：1016434）。 本课程不仅是对 Kano 模型的基础介绍，更深入解释了基本概念，并提供工具以详细分析客户需求和期望。课程内容包括： 1. 使用 Microsoft Excel 和 Google 表单收集有关各种产品特性的客户反馈。 2. 使用 Microsoft Excel 分析客户响应。 调查问卷包含每个特性的功能性和非功能性问题。根据对这些问题的回答，特性可以被分类为： 1. 必需质量 2. 单维质量 3. 吸引质量 4. 无差异质量 5. 反向质量 根据多份客户反馈，针对每个特性生成一个总结表，以帮助理解特性属于哪个分类。为了优先考虑特性并以图形形式展示总结，创建更好/更差图表。 使用纸笔形式进行所有这些步骤并手动分类特性是一个耗时且单调的过程。如果调查规模较大，手动计算就变得不可能和不实际。因此，我们将使用 Microsoft Excel 和一些高级功能（如 INDEX、XMATCH 和 COUNTIF 函数）来执行分析。 此工具广泛用于产品开发专业人士，以决定哪些特性应在新产品中实施或在现有产品的升级版本中应用。同时，六西格玛和改进专业人士也利用该工具来确定优先考虑哪些改进计划。
Note: Students who complete this course can apply for the certification exam by Quality Gurus Inc. and achieve the Verified Certification from Quality Gurus Inc. It is optional, and there is no separate fee for it. Quality Gurus Inc. is the Authorized Training Partner (ATP # 6034) of the Project Management Institute (PMI®) and the official Recertification Partner of the Society for Human Resource Management (SHRM®)The verified certification from Quality Gurus Inc. provides you with 2.0 pre-approved PMI PDUs and 2.0 SHRM PDCs at no additional cost to you.This course is accredited by The CPD Group (UK). You are eligible to claim 2.0 CPDs for this course (Accreditation# 1016434)This course is NOT just a basic introduction to the Kano Model. It explains the basic concepts and provides tools for performing a detailed analysis of customer needs and expectations. 1. Microsoft Excel and Google Forms collect customer feedback on various product features.2. Microsoft Excel is used to analyze customer responses.The survey questionnaire consists of functional and dysfunctional questions for each feature. Based on the response to these questions, a feature could be classified as:1. Must-be Quality 2. One-dimensional Quality 3. Attractive Quality 4. Indifferent Quality5. Reverse QualityBased on multiple customer responses, a summary table is created for each feature. This helps in understanding which category a feature belongs to. To prioritize features and present the summary in graphical form, a Better/Worst Plot is created.Performing all these steps using a pen/paper format of the form and manually classifying the features is a time-consuming and boring process. If the survey is conducted on a bigger scale the manual calculations are impossible and impractical to perform. For this, we will be using Microsoft Excel and some advanced features (INDEX, XMATCH and COUNTIF functions) to perform the analysis.This tool is widely used by product development professionals to decide what features should be implemented in the new product or in the upgraded version of the product.Six Sigma and improvement professionals also use this tool to decide what improvement initiatives should be prioritized.
