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所在平台: Udemy |
课程主页: https://www.udemy.com/course/introduction-to-the-uk-pharma-industry-medical-affairs/
课程评论：没有评论
**课程总结：英国制药行业与医学事务导论** 本课程旨在为对英国制药行业职业发展感兴趣的人士提供深入了解，重点关注医学事务部门的功能与角色。课程将涵盖理解医学事务功能至关重要的主要议题，以及其他难以获取学习资源的领域。 **课程内容涵盖：** * **行业部门与角色识别：** 帮助学员识别并理解制药行业内的不同部门和职位。 * **医学事务功能解析：** 建立和发展对医学事务功能的全面理解。 * **药物生命周期管理：** 认识药物生命周期管理的关键方面及其与主要部门的相关性。 * **药物监管与分类：** 介绍药物的监管方式和法律分类。 * **处方药推广活动：** 阐述处方药推广活动的理念。 * **商业团队的促销工具：** 探讨公司商业团队使用的关键促销工具、活动和策略。 * **行业自我监管：** 重点介绍英国制药行业如何通过ABPI（英国药品生产商和经销商协会）准则和PMCPA（处方药营销行为监管局）实现自我监管。 * **非推广活动的原则：** 理解关键的非推广活动及其对医学事务的重要性，以及与ABPI准则的相关性。 * **健康经济学与准入：** 介绍健康经济学、NICE（英国国家健康与临床优化研究所）的技术评估（HTA），以及与NHS（英国国家医疗服务体系）达成的协议准入安排。 部分模块，如健康经济学，将从基础知识讲起，逐步深入，确保所有背景的学员都能达到同等的理解水平。
This course is aimed at those interested in learning about careers within the UK Pharmaceutical Industry, with a specific focus on function and role of the Medical Affairs department.It is intended to cover the main topics identified as either critical to the understanding of the Medical Affairs function, and/or where learning resources can be otherwise difficult to obtain.This course will take you through or help with:Identifying and aligning with certain departments/roles within the IndustryBuilding and developing your understanding of the Medical Affairs FunctionThe key aspects to Drug Life Cycle Management and its relevance to the major departmentsAn introduction to the way in which drugs are regulated and legally classifiedThe concepts behind Promotion activity for prescription only medicinesThe key promotional tools, activities and tactics utilised by the commercial teams of most companiesThe way in which the UK Pharmaceutical is self-regulated via the ABPI code and the PMCPAKey non-promotional activities, their importance Medical Affairs and the relevance to the ABPI codeUnderstanding the basics of Heath Economics, Health Technology Appraisals with NICE, and agreed access arrangements with the NHSSome modules (such as Health Economics) are written to bring all candidates to the same level of understanding irrespective of background and experience. There will therefore be some sections where the detail of the module begins at a basic level, before advancing into more detail.
