|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/introduction-to-supermetrics-for-data-studio-and-bigquery/
课程评论：没有评论
课程名称：Supermetrics 数据自动化入门 课程概述： 欢迎参加“Supermetrics 数据自动化入门”课程！在这个快速的速成课程中，您将学习如何利用 Supermetrics 和其广泛的连接器自动化数据报告。当面对来自 Facebook Ads、Twitter 和 Campaign Manager (CM360) 等多个数据源时，保持数据始终最新、无误并且格式一致变得十分困难。因此，您需要使用 Supermetrics 这样的工具来连接数据源，并以最高效的方式将数据传送到目的地。该课程面向初学者及刚开始报告自动化之旅的人。如果您已经是营销数据自动化专家或高级 Supermetrics 用户，该课程可能不适合您。 完成课程后，您将能够： - 从多个来源（包括 Facebook Ads、LinkedIn 公司页面等）直接将数据拉入您的数据工作室报告中。 - 通过安排数据传输和自动化您的营销报告，消除数小时的手动工作。 - 通过一个数据源实例连接到您所有的 BigQuery 表，并将所有数据整齐地拉入数据工作室。 - 完成三个快速的实践项目： - 项目 1：使用 Twitter 公共数据连接器获取任何公共 Twitter 账户的指标和维度并在数据工作室中进行分析。 - 项目 2：使用 Pinterest 公共连接器获取任何账户的数据，并使用数据工作室参数动态搜索和添加新账户。 - 项目 3：使用 Google Analytics 4 连接器分析您的网站数据。 额外福利：完成课程后，您将获得 20% 的 Supermetrics 订阅折扣，可通过特殊促销代码获得（仅适用于首次在网站上购买）。 关于 Supermetrics： Supermetrics 工具自动从多个平台（如 Twitter Ads、Facebook Ads、Google Analytics 等）提取数据，并将其拉入任何目标（数据工作室、Google 表格、Excel）。它还允许您设置自动数据刷新和定时电子邮件，这消除了将营销数据复制粘贴到报告或数据可视化平台的需要。 讲师介绍： Lachezar Arabadzhiev 是一位拥有 4 年以上绩效分析和数据可视化经验的数字营销专家。他的职业生涯始于微软的数字营销，但很快转向测量与分析领域，有机会与加拿大航空、RBC、金佰利、马自达和汇丰等主要品牌合作。Lachezar 自 2017 年初以来一直使用数据工作室和 BigQuery，构建了各种可视化和自动化流程。 学生反馈： “很棒的课程！这是我第二次参加同一讲师的课程，非常期待下一个课程。老师的教学风格非常出色，课程中学习的技能对我作为一名数字营销自由职业者来说非常有用。”- Dame “学习如何自动化数据报告，并高效利用大量数据的好课程。课程中有容易跟随的实际例子，非常引人入胜，内容丰富。强烈推荐给数字营销/社交媒体活动管理人员。”- Emmie “很好的课程和内容！作为一名从事数据工作室的数字营销从业者，如果您希望快速了解 Supermetrics 及其主要功能，我强烈推荐这门课程。特别喜欢 Lachezar 的实践教学方法，内容简明扼要，非常适合从业人员。”- Andrea
Welcome to "Introduction to Supermetrics for Data Automation"! In this quick crash course, you are going to learn how to automate data reporting by using Supermetrics and its wide range of connectors. Often, when faced with multiple data sources, from platforms like Facebook Ads, Twitter and Campaign Manager (CM360), it becomes difficult to ensure they are always up-to-date, error-free and follow consistent formatting. Therefore, to automate your reporting, you need a tool like Supermetrics to connect the pipes and allow your data sources to get to their destinations in the most efficient way possible. The course is aimed at beginners and those who are starting their journey in reporting automation. If you are a marketing data automation expert already or an advanced Supermetrics user, this course is probably not suitable for you.By the end of the course, you will be able to:Pull data directly into your Data Studio report from multiple sources, including Facebook Ads, LinkedIn Company pages and etc.Eliminate hours of manual work by scheduling data transfers and automating your marketing reporting.Plug into all your BigQuery tables with one data source instance and pulls all that data neatly into Data Studio.Plus, three quick hands-on projects:Project 1: Use the Twitter Public Data connector to fetch metrics and dimensions for any public twitter account and analyze it in Data Studio.Project 2: Use the Pinterest Public Connector to fetch data for any account and use a Data Studio parameter to search and add new accounts dynamically.Project 3: Using the Google Analytics 4 Connector to analyze your website dataBONUS: Once you complete the course, you get a 20% discount from a Supermetrics subscription via a special promo code (this applies to first-time purchases made from the website ONLY)!What is Supermetrics?Supermetrics tools automatically fetch data from multiple platforms (e.g. Twitter Ads, Facebook Ads, Google Analytics...) and pull it into any destination (Data Studio, Google Sheets, Excel). It also allows you to set up automatic data refreshes and scheduled emails. This eliminates the need to copy-paste marketing data into a reporting or data visualization platform. Who is the instructor?Lachezar Arabadzhiev is a digital markitech with 4+ years of experience in performance analytics and data visualization. Lachezar began his career as a digital marketer at Microsoft, but soon transitioned to the measurement and analytics world, where he has had the opportunity to work with major brands such as Air Canada, RBC, Kimberly-Clark, Mazda and HSBC.Lachezar has been working with Data Studio and BigQuery since early 2017 and has built a wide variety of visualizations and automation flows. From performance-based dashboards with joined GMP sources (Google Analytics 360, Campaign Manager and Display & Video 360) to audience-driven segmentation views with user-level eCommerce data.Lachezar is a certified GMP expert and an official speaker at the Canadian Google Data & Analytics Summit, 2018.What are the students who took the course saying?"Great course! This is my second course with the same instructor and I just enrolled with another one of his courses, the third one. Not only do I love his courses, his teaching style is also excellent. I'm getting from his courses just the skills that I need as a Digital Marketing freelancer. Thank you!" - Dame"Great course to learn about how to automate data reporting and make efficient use of so much data. It has easy to follow practical examples which makes it intriguing and resourceful. Highly recommended for people in digital marketing/social media campaign management" - Emmie"Great course and content! As a digital marketing practitioner working with Data Studio, I highly recommend this course if you are looking to quickly get up to speed with Supermetrics and understand what it is and what its main functionalities are. I especially liked Lachezar's hands-on approach, presenting the material in a concise and comprehensive way, which is really ideal for practitioners. Looking forward to more high quality content!" - Andrea
