|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/introduction-to-sales/
课程评论：没有评论
**课程名称：** 销售入门 **课程概述：** 本课程旨在深入探讨销售在商业活动中的重要性，并阐述市场营销与销售之间的紧密联系。课程将详细介绍销售部门的角色与职责、构成有效销售的关键要素，以及当前影响销售的最新趋势。此外，课程还将深入剖析销售周期在销售规划和业务发展中的作用。 **目标学员：** 本课程适合所有希望了解基本销售技巧的人群，以及任何希望发展或完善现有销售知识和技能的学习者。 **学习目标：** 完成本课程后，您将能够： * 区分市场营销与销售的角色。 * 匹配关键能力与它们在销售成功中的贡献。 * 认识近期销售趋势对买卖双方关系的影响。 * 识别组织采购与消费者采购的区别。 * 认识理解消费者购买行为的好处。 * 运用销售周期的各个阶段。 **课程形式：** 课程内容将包括视频讲座、练习、测验、实践活动，以及一个可选的小型项目，供学习者将所学知识付诸实践。 期待在课程中与您相见！
The Introduction to Sales course builds on the important role that the sales function plays and describes how marketing and sales relate to each other. It outlines the roles and responsibilities of a sales department, what makes for effective sales, and the trends affecting sales today.The course also provides insight into the importance of the sales cycle and how it affects sales planning and business development. Target audience for this course are all who want to gain knowledge in basic sales techniques and anyone who wants to develop or refine their existing sales knowledge and skills.After completing this course, you will be able to:distinguish between the roles of marketing and sales, match the key competencies to how they contribute to success in sales, and recognize the effects recent sales trends have had on the buyer-seller relationship. You will also be able to:recognize the differences between organizational and consumer buying, recognize the benefits of understanding consumer buying behavior, and use the stages of the sales cycle. You will have video lectures, exercises, quizzes, practice and a small optional project if you want to put your skills to work and do more with the knowledge you will receive.Thank you and see you in the course!
