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所在平台: Udemy |
课程主页: https://www.udemy.com/course/introduction-to-programmatic-advertising/
课程评论：没有评论
课程名称：程序化广告入门 - 2025 课程概述： 您想了解更多关于程序化广告的内容吗？如果您听说过程序化广告并希望深入了解这种创新的广告形式，那么您来对地方了。本课程将教您程序化媒体购买和销售的基础知识。 学习内容： 课程开始时，您将了解在线广告的演变，包括过去采用的方法、出现的挑战以及如何催生这种新的在线广告形式。接下来，我们将具体介绍程序化广告，包括： - 程序化广告的定义 - 程序化广告的发展历程 - 程序化广告的优势 - 可以实现的营销目标 然后，您将学习程序化广告生态系统中的八个主要参与者，包括广告主、代理商、出版商、广告网络、广告交换、需求方平台、供给方平台、广告服务器、数据管理平台，以及广告欺诈检测和保护平台。这部分将介绍这些参与者如何协同工作，以及使用其服务的成本和流行的服务平台。 接下来，课程将深入探讨几种程序化媒体购买方式，通过示例讲解各方法的工作原理、优势，以及一些方法为何越来越受欢迎，比如： - 实时竞价 - 公开拍卖 - 私人拍卖 - 程序化直接 - 优先交易 - 保证交易 此外，您将学习六种程序化广告格式，包括： - 程序化展示广告 - 程序化视频广告 - 程序化原生广告 - 程序化电视广告 - 程序化音频广告 - 程序化数字户外广告 课程还将涵盖广告主采用的前瞻性和再营销策略，包括： - 上下文定向 - 位置定向 - 人口统计定向 - 地理定向 - 相似/人工智能受众定向 - 第三方受众细分定向 - 分层定向 - 标准再营销 - 动态再营销 - 自定义再营销 适合人群： 本课程没有先决条件，适合希望获得程序化广告知识的任何人，无论是新手还是已经从事在线广告活动的专业人士，包括： - 数字营销专业人员 - 在线广告主 - 具有传统营销背景的专业人士 - 销售、公共关系、传播、创意与IT专业人士 - 希望提升业务水平的企业主 课程优点： - 高质量课程 - 设计精良的演示 - 图示示例 - 结构良好的课程 - 信息直接，不冗长 - 3小时以上的课程内容 - 毕业证书 - 便捷的移动应用，可下载课程内容 加入这个程序化广告课程，提升您的职业生涯！
Would You Like To Learn More About Programmatic Advertising?If you have heard about programmatic advertising and would like to know more about this truly innovative form of advertising, then you are in the right place, as this certification course will teach you the foundations of programmatic media buying and selling. To buy the Complete Programmatic Advertising Course, search on Udemy for "The Complete Programmatic Advertising Course".What You Will LearnAt the beginning of this course, you will learn how online advertising has evolved over the years, meaning what approaches were followed in the past, what challenges emerged and how those gave rise to this brand new form of online advertising. Next, I will introduce you to programmatic advertising and more specifically cover:What programmatic advertising is;Its adoption over the years;Its benefits;The marketing objectives one can achieve.Following that, you will learn which are the eight main participants in the programmatic advertising ecosystem. I will also take you through how all those participants can work together, the costs of using their services as well as which platform vendors are the most popular ones. Some of those participants I will take you through are:AdvertiserAgencyPublisherAd NetworkAd ExchangeDemand-Side PlatformSupply-Side PlatformAd Server Data-Management PlatformAd Fraud Detection & Protection PlatformCreative Management PlatformAfter that, I will take you through different ways of buying media programmatically. You will learn how all those methods work through the use of illustrated examples, their benefits as well as why some methods are becoming more popular than others:Real-Time BiddingOpen AuctionsPrivate AuctionsProgrammatic DirectPreferred DealsGuaranteed DealsThen, you will learn about the six programmatic advertising formats. I will explain in great detail, how each advertising format differentiates from the rest in terms of audience targeting, ad serving and campaign performance measurement, as well as highlight the benefits they can bring to both advertisers and publishers:Programmatic Display AdsProgrammatic Video AdsProgrammatic Native AdsProgrammatic TV AdsProgrammatic Audio AdsProgrammatic Digital Out-Of-Home AdsOnce all those are covered, you will learn all the prospecting and remarketing tactics followed by advertisers:Contextual TargetingPlacement TargetingDemographics TargetingGeo-TargetingLookalike / AI Audience Targeting3rd-Party Audience Segment TargetingLayered TargetingStandard RemarketingDynamic RemarketingCustom RemarketingWho Is This Course For?This course has no pre-requisites and it is suitable for anyone wanting to gain knowledge of programmatic advertising, whether they have no experience in the field or already online advertising campaigns. Therefore, it is ideal for:Digital Marketing Professionals, who have heard about programmatic advertising and wish to grow their skills further to advance their career.Online Advertisers, who currently run online ads but would like to grow their career further.Professionals with Traditional Marketing BackgroundSales, PR, Communication, Creative & IT ProfessionalsEntrepreneurs & Business Owners, who would like to take their business to the next level. Why Does This Course Offer Excellent Value for Money?High-Quality CourseWell-Designed PresentationsIllustrated ExamplesWell-Structured CourseNo Fluffing3+Hour CourseGet Straight to the Information You NeedCertificate of CompletionAdvance Your CareerMobile ApplicationDownload lessons on your Android or iOS deviceTake lessons while commuting to work
