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所在平台: Udemy |
课程主页: https://www.udemy.com/course/introduction-to-modern-marketing-analytics-with-oribi/
课程评论：没有评论
课程名称：现代营销分析导论 课程概述：近期，Oribi被LinkedIn收购，目前该工具对公众不再开放。因此，本课程将着重于理论性营销分析的介绍，学员将无法实时使用该工具。如果你在数据的海洋中迷失，想知道访客来源，以及如何将数据转化为行动，那么本课程正适合你！ 欢迎参加“现代营销分析导论”，这是你在数据丰富的今天，使用营销分析的全面指南。在此课程中，你将熟悉营销分析的概念、有效的测量方法以及它们对业务成功的影响。虽然通过Oribi这一现代营销分析工具教授，但课程还包括来自行业的案例和动手练习，帮助你优化和策划营销工作以实现最大效果。 在本课程中，你将学习如何： - 在你的网页上实施Oribi跟踪代码，无需开发人员的帮助。 - 创建魔法事件（从头开始和通过目录）以跟踪特定业务KPI。 - 区分账户和生态系统。 - 识别并分析不同网页事件之间的关联。 - 构建和使用UTM以跟踪你的活动表现。 - 创建漏斗，探索访客旅程。 - 分析渠道，并了解哪些渠道导致最多或最少的转化。 - 确定和精准分析哪种营销渠道顺序导致转化。 - 在几分钟内制作出精彩的报告。 - 将电子邮件地址连接起来，以匹配你的顶级潜在客户的旅程。 - 利用Oribi的智能过滤器查看特定细分受众的旅程。 - 将Facebook广告、Google Analytics和MailChimp整合到你的Oribi账户中。 - 以及更多内容！ Oribi是什么？也许你会问，营销分析听起来不错，但Oribi究竟是什么？在没有软件的情况下分析营销工作可能是耗时且低效的，而这正是营销努力的反面。Oribi是一个营销分析工具，帮助你在一个地方分析和优化所有营销工作。从电子商务购买到网站微转化，Oribi能够帮助你识别何时有人访问、离开、互动或在你的网站上购买，最重要的是，为什么。在简言之, Oribi能够帮助你将无尽的数据和报告转化为优化的、易于理解的解决方案，从而为你的业务增长采取切实可行的步骤。
UPDATE: Oribi has recently been acquired by LinkedIn and the tool is no longer available to the public. As such, this course is a theoretical introduction to marketing analytics, as the students would not be able to use the tool in real-time.Getting lost in endless piles of data? Wondering where your visitors are coming from? Looking for a way to turn your data into action?Well.this might be just the course for you!Welcome to Introduction to Modern Marketing Analytics with Oribi, your comprehensive guide to using marketing analytics in the data-abundant world of today. In this course, you will become familiar with what marketing analytics are, how they can be measured effectively, and the implications they can have on your business's success. Taught through the medium of Oribi, a modern marketing analytics tool, this course includes industry-sourced examples and hands-on exercises that will help you optimize and strategize your marketing efforts for maximum impact!In this course, you'll learn how to:Implement the Oribi tracking code on your website without the need for a developer. Create magic events (from scratch and via the catalog) to track specific business KPIs.Distinguish between an account and an ecosystem.Identify and analyze correlations between different website events. Build and use UTMs to track your campaign performance.Create funnels and explore your visitor journeys.Analyze your channels and learn what's leading to the most/least conversions.Attribute and pinpoint what marketing channel sequence leads to a conversion.Create stunning reports in a matter of minutes. Connect email addresses to match journeys to your top prospects.Use Oribi's smart filters to look into journeys of specific segments.Integrate Facebook Ads, Google Analytics, and MailChimp into your Oribi account.And much, much more!What is Oribi?You might be thinking, marketing analytics sounds great… but what exactly is Oribi? Analyzing your marketing efforts without software can be draining and anything but efficient, exactly what marketing efforts are against! Oribi is a marketing analytics tool that helps you analyze and optimize all of your marketing efforts, all in one place. From eCommerce purchases to website micro-conversions, Oribi can assist you in identifying when someone visits, leaves, interacts with, or makes a purchase from your site, and most importantly, why. In short, Oribi can help you turn endless data and reports into optimized, easy-to-understand solutions so you can take actionable steps for your business growth.
