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所在平台: Udemy |
课程主页: https://www.udemy.com/course/introduction-to-mass-communications/
课程评论：没有评论
**慕客网《大众传播导论》课程内容总结** 本课程“大众传播导论”旨在提供大众传播对个人和社会文化影响的入门级概述。课程内容涵盖了传播过程、传统媒体、非传统媒体、电子媒体以及数字媒体，并介绍了大众传播的组成部分。此外，课程还将探讨当前的传播趋势和发展。 **课程目标：** 本课程旨在让学习者了解大众传播媒体对社会的强大影响力和作用。学习者将接触到各种媒体的优缺点，以及它们各自的责任和挑战。 **学习成果：** 1. **在大众传播与社会的关系方面，学习者将能够：** * 识别基本传播模型的要素。 * 区分编码和解码。 * 将传播模型应用于现实世界的传播。 * 识别可能干扰传播的“噪音”示例。 * 区分大众传播的微观层面和宏观层面的讨论。 2. **在讨论报纸、电视和数字媒体的当前作用和未来时，学习者将能够：** * 比较每种媒体发展的异同。 * 区分每种媒体的优缺点。 * 描述与每种媒体相关的当前趋势。 * 比较每种媒体对个人和社会的影响。
Course Description:This course provides an introductory overview of mass communications as it affects the culture of individuals and society. This course includes discussions of the Communication Process, traditional, non-traditional, Electronic, and Digital media as well as an introduction to mass communication components. Discussions of current trends and developments are also included.Course Objectives:The purpose of this course is to provide the opportunity for learners to learn about the power and impact of mass communication media on society. The learner is exposed to an of strengths and weaknesses, and the responsibilities and challenges associated with each.Learning Outcomes:1. When discussing mass communications' relationship to society, the learner will:1.1 identify elements of the basic communication model.1.2 differentiate between encoding and decoding.1.3 apply the model to the real world of communication.1.4 recognize examples of "noise" that can interfere with communication.1.5 differentiate between micro-level and macro-level discussions of mass communications.2. When discussing the current role and future of the Newspaper, Television, and digital media, the student will:2.1 compare the differences and similarities of the development of each medium2.2 differentiate between the strengths and weaknesses of each medium.2.3 describe the current trends related to each medium.2.4 compare the effect each medium has on the individual and society.
