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所在平台: Udemy |
课程主页: https://www.udemy.com/course/introduction-to-mailchimp-design-beautiful-branded-emails/
课程评论：没有评论
课程名称：Mailchimp 入门：设计美观的品牌邮件 课程概述：电子邮件营销仍然是任何品牌数字媒体战略中至关重要的一部分。为了与客户保持互动，发送电子邮件是必不可少的。但有时，仅仅发送简单的邮件是不够的——你需要提升品牌认知度，使你的品牌始终留在客户心中。你的邮件需要与品牌保持一致，成为品牌身份的延伸，完美展现品牌形象。 创建此课程的原因：许多企业家和商业主认为发送新闻通讯和营销活动需要昂贵的软件和专业设计与营销团队。但这并不准确！本课程是一个实用的逐步指导，任何人都能参与，无论您在设计或电子邮件营销方面的经验如何。在过去 15 年与许多中小企业主合作的过程中，我发现创建有效邮件的最佳方法是直接在电子邮件平台中进行构建。这意味着我们不会在 Photoshop 中设计整个邮件，而是先规划电子邮件目标，创建线框图，然后直接在 Mailchimp 中构建邮件模板。 你准备好创建自己的邮件模板了吗？如果你有品牌可以运用，并且有一些组成元素构成你的品牌风格指南，现在需要一份逐步的实用指南来应用于如电子邮件模板这样的实际项目——那么这个课程就是为你准备的。在学习过程中，我将愉快地分享和评论我的思考及决策过程。
Email Marketing is still a huge part of an overall Digital Media Strategy for any brand.No doubt that if you want to stay engaged with your customers, you will need to be sending emails. But sometimes a simple email is not enough - you want to promote brand awareness and brand recognition to stay top of your customers' minds.Your emails need to be on brand. They need to be an extension of your Brand Identity and be a beautiful representation of it.Why I created this class:Lots of entrepreneurs and business owners feel like they need expensive software and a team of designers and marketing professionals to help them send newsletters and campaigns. This is not true!This class is a practical step-by-step guide that anyone can do. Regardless of how much experience in design or email marketing you have. Working with many SME owners in the past 15 years I found that the most effective way to create emails is just to build them directly within an email platform! That means that we won't be designing the entire email in Photoshop, but rather start by planning out our email goals, create a wireframe and then build our email templates directly in Mailchimp.Are you ready to create your own email templates?So if you have a brand to work with and some components that make up your Brand Style Guide, and now need a step-by-step guide for applying it to something practical, like an email template - this class is for you.As always, I happily share and commentate my thought and decision making process along the way.
