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所在平台: Udemy |
课程主页: https://www.udemy.com/course/introduction-to-luxury/
课程评论：没有评论
课程名称：奢侈品品牌基础知识 概述：奢侈品营销101是您与奢侈品和时尚行业首次互动的理想选择。了解奢侈品的根源及其如何与繁荣的商业领域相连接至关重要。本课程将引导您深入奢侈品的尊贵准则、奢侈品感知的类型以及这个在任何经济危机下都不受影响的唯一商业领域的诞生。奢侈品有许多名称，但只有一种体验。奢侈品世界正处于复兴之中，追求重审传统、挑战旧观念和重新想象未来。那么，营销又如何呢？有些人会说真正的奢侈品牌不需要营销。那么，创造出这个高度受追捧的奢侈领域的最有力的营销策略是什么呢？这些都将在本课程中为您解答。少数公司真正体现了奢侈品，并使其名称与高质量同义。它们是如何做到的？营销又如何影响了它们的成功？在本课程中，我们将揭示香奈儿、兰文、波瑞特等品牌的成功秘诀，以及它们如何转变为标志性品牌与帝国。通过参加奢侈品营销101课程，您将实现以下目标： - 熟练参与关于奢侈品牌和奢侈时尚行业的对话 - 学习奢侈品领域，并为您自己的营销职业获取灵感 - 熟悉行业的大牌及其成功故事，并获得对您自己品牌的启示 完成整个课程后，将获得巴黎奢侈品营销学院（LMA）颁发的认证。
Luxury Marketing 101 is the ideal first interaction with the Luxury and fashion industry. Understanding the roots of Luxury and how it is now linked to a prosperous business field is key. Luxury Marketing 101 course will guide you through the prestigious codes of Luxury, the typology of Luxury perceptions and the birth of the only business sector that is not affected by any economical crisis.There are many names to describe Luxury but only one experience. The world of Luxury is in the midst of a renaissance. Sophisticated and thought-provoking, it seeks to re-evaluate tradition, challenge old assumptions and reimagine the future. And what about marketing? Some will say true Luxury Houses don't use marketing. What is the most powerful marketing strategies had been created to create this highly desired field that is Luxury? All of this is explained for you in this course. Few companies have truly embodied Luxury and made the name synonymous with high quality. How did they do it? How marketing influenced their success? Chanel, Lanvin, Poiret, in this course, we will reveal their success recipes and their transformation into iconic Brands and empires. With Luxury Marketing 101 course, your goals are:- To engage proficiently in the conversation about Luxury Brands and the Luxury fashion industry- To learn about the luxury field and get inspired for your own career in marketing - Get familiar with the big names and their success stories and get inspired for your own BrandFollowing the entire course will grant you LMA (Luxury Marketing Academy based in Paris) Certification at the end.
